User experience and quality are two terms that brands will always demand.
Today there is a buying experience crisis in car dealerships, that is why Adpunto offers you tips to increase the ticket sales, as well as ideas focused on the shopping experience. Adpunto gives you access to templates, one idea per week.
This in view of the strong trend in which electronic commerce and digital platforms have had constant growth in the country, the main situation for which the automotive industry is committed to car sales. on-lineespecially in the face of changes in purchasing habits.
The main goal of Adpunto is to be a guide on how to improve the user experience, how to sell more cars and how to create loyalty. Especially in the face of the attention crisis that flooded dealers.
Undoubtedly, CartaCx, being a practical and easy-to-use tool, has become an ally by offering templates and approved content for different brands, ready to be sent, optimizing times.
Adpunto revolutionizes the shopping experience, buying a car will no longer be mistreated
Adpunto seeks to inspire dealers to improve their communication and customer service, to put aside the fact that sellers are limited to carrying out procedures, it seeks that the seller goes out to get customers.
Adpunto proposes ending the purchasing processes established for thirty years, in which going to the dealership, doing paperwork and other bureaucracy detracts from the car buying experience, proposing 100 ideas to boost the automotive industry, especially in the face of the terrible crisis that left the pandemic to this sector. These 100 ideas cover a total buying experience, from the first contact with the customer, through the sale, post-sale, to the experience of selling your car to buy a new one.
“Ideas are first published as post and then in newslettermany focus on the shopping experience, on how they treat you,” said Pedro Escudero, Director of Adpunto.
Within the ideas of Adpunto there are different topics that address everything from gratitude to prospecting. Every Friday the newsletter de Adpunto is available to any interested person who has subscribed via LinkedIn or directly on the site Web.
Currently in Mexico, despite the fact that different brands have enabled the possibility of making sections digitally, there have been no significant results.
Pedro Escudero, Director of Adpunto, reiterated that “Many people do not trust dealerships, buying a car requires two to three visits.”
Given the commitment to reach new generations, it is essential to evolve purchasing processes and improve customer service.
“The younger generations prefer simple and transparent purchasing processes. Tesla’s policy model without discounts and online purchase has not been frowned upon by either the company or its consumers, even if you go personally to buy it at a point of sale, you will end up ordering it online right there.” This is how Pedro Escudero explained it.
But the idea of generating 100 valuable ideas was born in 2007 with the first customer, who was looking for a quality shopping experience, “Since then we have developed and devised hundreds of activities to generate income in different areas.”
With the pandemic, one of the most affected industries was the automotive industry, seeing the need to reduce budgets for experience campaigns, which ended up translating into a terrible experience for the buyer.
Pedro Escudero, Director of Adpunto, explained the essence of this project, “100 ideas allows us to share, not only with our clients but with companies similar to a car dealership, new ways to improve their sales or service experiences in digital format and at the same time, show us the way to generate more income with simple activities that can be carried out without having to hire additional staff”.
Adpunto’s 100 ideas have begun to be discovered weekly with a clear objective, to boost the automotive market.
In Mexico, car sales “stepped on the accelerator” with 118,801 vehicles, an annual increase of 24.8 percent, according to data from the Mexican Association of the Automotive Industry (AMIA).