The American software company Adobe falls below 13% this morning in the early stages of the day on the New York Stock Exchange.
Fifteen minutes after the markets opened, the shares of the company based in San José (California) lost 13.10%.
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Adobe's quarterly results were relatively strong in the last quarter (revenue up 11% to $5.18 billion), but observers paid more attention to the company's short-term forecastswhich turned out to be weaker than expected.
Adobe recently launched its own AI assistant for Reader and Accrobatto help quickly read and interpret PDF documents, which joins another image assistant called Firefly.
Analysts cited by CNBC point out that Firefly can be considered a success as it has quickly become one of the AI assistants most used by users, and yet “the monetization curve is slower than anticipated.”
The MarketWatch portal interprets this fall within a debate about the extent to which the unstoppable emergence of generative Artificial Intelligence is helping or not companies like Adobe, a leader in providing software for tools like Photoshop or InDesign.
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EFE International news agency based in Madrid and present in more than 110 countries.