Possibly the popularity of NFTs has declined over time, but Adidas believes that they still have room to work with them. Sure, physically.
Thus, the mark of the three stripes created the Adidas Originals Superstar Into the Metaverse, entering the Metaverse with this pair.
“Welcome to a new era of originality”, Adidas stands out on its portal. “The Adidas Originals Superstar Into the Metaverse is an invitation to express yourself without limitations. It doesn’t matter what world you’re in.”
The company of German origin partnered with creators of NFTs (non-fungible tokens, certified digital art) such as Bored Ape Yacht Club, gmoney and Punks Comic in December 2021. From that point on, Adidas worked on several different Web3 projects.
Now it brings a classic model like the Adidas Originals Superstar, straight to the metaverse
So are the Adidas Originals Superstar Into the Metaverse
The model uses a color scheme Halo Blue / Core Black / Solar Yellow, or blue, black and yellow, which generates a discreet touch.
It maintains its traditional rubber sole and “camel toe” toe, but with updates in Teasel chamois and the Halo Blue finish, which references the digital world.
Teasel suede upper meets classic rubber toe cap to deliver premium styling with a futuristic feel.” describes Adidas.
Partner logos are found on the lateral heel, while on the tongue is the famous The Bored Ape, the Bored Monkey by Indigo Herz.
“The shoe combines real-life heritage with virtual style,” points Sneaker News about the slippers.
The launch of the Adidas Originals Superstar Into the Metaverse was made this month: the silhouette is available in the Adidas Confirmed app, for a price of 125 dollars.