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This is the collection that Adidas and Beyoncé promotes self-love for Valentine’s Day.
Adidas x Ivy Heart is a new collaboration between Ivy Park and the sports brand that looks to anticipate February 14.
The concept aims to bring people around the world closer through neutral colors, which have many meanings depending on the cultural perspective.
Valentine’s Day is getting closer and closer, therefore, over the next few days as consumers we will be witnessing many new offers, promotions, collaborations and thematic presentations to celebrate Valentine’s Day.
For this reason, one of the most striking collaborations has been the one between Adidas Y ivy-parkbrand belonging to the famous singer and businesswoman Beyoncé. This will seek to adopt the term “love” as the central axis of its new capsule collection. However, it is not only about the love of a couple, but they would take advantage of these dates close to Valentine’s Day to promote a different kind of love: self-love.
In this way, the firm of Beyoncé and Adidas would take advantage of Valentine’s Day to capture not only the public of lovers, since they would seek to encourage the proposal of self-love with their concept.
How is the Adidas and Beyoncé collection for Valentine’s Day
Through a cinematographic campaign based on the color red, the collection Adidas x Ivy Heart share on social networks their new designs that will be available between February 9 and 10 in different parts of the world, as announced in the following tweet:
#IVYHEART | https://t.co/WCcsmMqSzN FEB 9 + select stores globally FEB 10#adidasxIVYPARK pic.twitter.com/a9tBbjmB3J
— IVY PARK (@WeAreIvyPark) January 31, 2022
The different meanings of reddish and neutral colors usually refer to a meaning of romantic love, however, the objective is different for this alliance between Adidas and Ivy Park, the clothing firm of the award-winning singer grammys. Rename the meaning of love with new interpretations.
The purpose of this project is to bring together different audiences of diverse origins, with the color red being the one that the company would have to unify them and create a bridge between them. The minimalist and inclusive design would seek to highlight and pay homage to the cultures that have inspired these designs.
The Ivy Park campaign in capsule format that is presented is starring a cast framed in diversity, which make up actress and model Karrueche Tran, model and actor Tyson Beckford, actor Troye Sivan, model and actress Shu Pei, and finally actress and comedian Naomi Watanabe.
The clothing line that will be available a few days before Valentine’s Day is made up of materials such as velvet, ribbed fabric and synthetic latex, while it includes Candy Paint (Shock Pink), Lipstick Smudge (Red), Raspberry Beret (Power Red) , Red, Red Whine (Cherry Wood) and Cheeks (Off-White).
Inspired by self-love and the love that the singer Beyoncé has for both fronts (athletics and fashion), they give life to this collection, which includes garments such as the velvet dress and the tracksuit, the synthetic latex padding, the pique jumpsuit and sequined duster. These accessories also include a 5-panel hat, a handbag and a Heart-Lip fanny pack.
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