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63 percent of a brand’s market value is attributed to the company’s overall reputation.
76 percent of global managers who said they had experienced a reputational crisis at their companies in the past two to three years.
Digital conversation plays a very important role in brand reputation.
Reputation and good image is one of the characteristics that brands and public figures seek before consumers, users or spectators. This is the case of the trends in social networks this Tuesday, September 20, where the name of Adam Levine, lead singer of Maroon 5, resurfaces in the digital conversation where people are canceling him for alleged infidelity to his wife.
Currently, the digital world has ventured into the exposure of a brand’s reputation, where the consumers themselves are the that can position your image with the digital conversation they have in these spaces.
In the industry of marketingbrand reputation is the perception that consumers have about a certain brand, product or service. It can be positive or negative depending on the impressions they have about their images, opinions, certain campaigns and the values they transmit.
This term can be applied to public figures, which today function as a walking brand and have great weight in many firms with which they collaborate. Given this, an unfavorable brand reputation, however, will make consumers distrust and have doubts when buying those products or services.
An investigation of Weber Shandwick confirmed that brand reputation is an essential asset with an impact on business results.
The report The State of Corporate Reputation in 2020: Everything Matters Now, He detailed that the world’s top managers attribute, on average, 63 percent of their brand’s market value to the company’s overall reputation.
Likewise, a Forrester study revealed that brand reputation management represents more than a third of the uses of social media monitoring and listening, so all the digital pulse talks about is really the perception that consumers see.
Adam Levine and his brand reputation
As was the case in past months between the history of Shakira and Gerard Piqué, due to his infidelity to the Colombian singer and his current separation, The social networks have been flooded again with another similar case that is leading to the bad perception of the fans of the singer Adam Levine.
The story arose, when a young influencer exposed on TikTok, conversations of Adam Levine, lead singer of Maroon 5, where it supposedly shows that she had a relationship with the singer.
The story has gone viral until reaching global trends on Twitter, where it records more than 300 thousand tweets, of people canceling the artist for alleged infidelity to his wife Behati Prinsloo, a Victoria’s Secret model and who is currently pregnant.
@sumnerstroh embarrassed I was involved wa man with this utter lack of remorse and respect. #greenscreen ♬ original sound – Sumner Stroh
“Maroon 5 is pretty much elevator music right now, so I’m sure they know who Adam Levine is. Adam and I have been dating for about a year,” the young woman said in her TikTok video.
The revelation of the young woman has been highly criticized by Internet users, since she also said that the singer sent her a message telling her the news of that he will be a father for the third time, in addition to asking him if he could name his baby after her.
“Ok, serious question. I’m having another baby and if he’s a boy I really want to name him Sumner. Are you okay with that? It is very serious”, can be read in one of the messages that the young woman showed in the recording, which has more than 11 million reproductions, and 800 thousand comments and 43 thousand comments.
Also, Sumner showed more messages, which the singer sent her, telling her how sexy she was.
“It’s really unreal how fucking hot you are…I’m surprised” and “You’re 50 times hotter in person…And so am I,” the messages read.
The alleged revelation has caused fans and Internet users to cancel the singer of the American band, leaving a bad reputation for the image of the artist, who has worked with Mexican brands such as Sabritas or international brands such as Yves Saint Laurent, Apple, among others.
The perception that Internet users give to a topic on social networks can generate a good image or also a bad one, since these digital platforms reach any corner of the world.
Tell Adam Levine that flirting with other people having a wife IS INFIDELITY. It is not necessary to have sex or kiss, it is enough to make fun of the confidence that your partner gives you, even if it is only through messages. Let’s not normalize flirting for dm’s while you have a partner alv
— UnTalFredo (@UnTalFredo) September 20, 2022
Total friends, the Adam Levine thing is a smokescreen to divert us from the real enemy: Gerard Piqué https://t.co/sPY93qrVEl
— Santiago (@Santiago4903) September 20, 2022
I’m like this 💔 with the Adam Levine thing and stop saying that “Why are you surprised by infidelities on the part of artists?”. There are still those of us who believe that you can be faithful, love and respect the same person all your life and if it becomes so difficult for you, then separate. Simple.
– Paola Carretero (@Pollyy_C) September 20, 2022
Adam Levine wanted to name his third daughter after his lover
The wife realizing:pic.twitter.com/JYHQhTINPX
– Esteban Fulanito 🇦🇷 (@EstebanFulanito) September 20, 2022
This case is added to others that have arisen this year, such as the trial between Johnny Depp and Amber Heard, which left a great thread of conversation on social networks about the reputation and brand image of both Hollywood figures.
And so, as currently the reputation and personal brand is very important both for companies, as well as for artists, or public figures.
Now read:
Why did Adam Levine fail in the Super Bowl with his expression in public?
Adam Levine’s Carpool Karaoke with James Corden that is grabbing attention on the Internet
Apple allies with Maroon 5 to musicalize their ‘Memories’ in iOS 13