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The “freestyle” has found a large audience in recent years, even holding official rhyming competitions.
Aczino is, to this day, one of the most popular rappers, with more than three million followers on Instagram alone.
The video of a girl has gone viral by demonstrating her mental prowess by creating a rap inspired by Santa Claus, surprising, in turn, more than one Internet user on TikTok.
For a few years now, in various streets of Mexico City, a group of young people have gathered to organize a rhyme battle, a genre called “freestyle” that has gained great popularity.
In this sense, it can be said that the beginnings of “freestyle” go back to the early years of the 90’s, a time when hip-hip began, in Mexico, to gain some relevance on the scene. underground or alternative.
More than a new trend, it is a habit that has already been placed in the taste of young people for a few years, to such an extent that, today, official “freestyle” competitions are already held, in addition to some brands are also already joining with different strategies.
Thus, to this growing activity of the young, Bodega Aurrerá has joined in order to reach those audiences that identify with said language.
For this, the “Mamá Lucha” store, as part of its strategy, chose one of the most popular rappers of the moment, Aczino, who, to the rhythm of the so-called “freestyle” it has dedicated itself to promoting the offers of Bodega Aurrerá.
Undoubtedly, at a time when brands seek to reach new audiences more and more, the language of the new generations plays an essential role in achieving this goal and one of the main forums is social media, that is, , social networks.
“Aczino trembles”; girl creates rap of Santa Claus and surprises netizens
As part of the effects of the pandemic, it is known that TikTok, a Chinese platform that was founded in 2016, exceeded one and a half billion users globally; today, experts say that, by 2024, the social network developed by ByteDance will break the barrier of two billion users.
And it is that, said in a way, young people are the ones who have been in charge of using the TikTok short video platform the most. Data of Pew Research Data reveal that young people between the ages of 13 and 17, in addition to TikTok, have YouTube Shorts and Snapchat as their favorite platforms.
One of the most recognized elements of social networks today is virality and TikTok is one of the most popular in this context.
To mention an example, we can talk about the case of a girl who, on the occasion of Christmas, created a rap dedicated to Santa Claus and, due to her mental prowess, managed to surprise more than one Internet user, who have written things like “Tremble, Aczino “, among others. It should be noted that the video was released through Gusgri’s podcast.
@gusgrioficial @The DNA #gusgripodcast #viralvideos #losadn #girlrapper #improvising #freestylerap #girlsinging
Undoubtedly, thanks to the advent of social networks, the language of the new generations has achieved an important transformation.