Yesterday one of the most important events in the video game industry in its entire history was experienced. We talk about the Xbox purchase of Activision Blizzard for almost 70,000 million dollars, the largest of all time in electronic entertainment. There are many reasons to have done it, but now Satya Nadella, CEO of Microsoft, has offered more details about it. And it is that accessing the mobile gaming sector has been key to the purchase of Activision Blizzard, as it will allow Xbox to reach new platforms and audiences that until now were far away.
“Extending our horizon a bit, this transaction will make our focus towards the consumer metaverse even stronger. This is because our view of the metaverse is based on the intersection of global communities rooted in solid franchises. A big part of it is the fact that the mobile devices they’re the biggest category of video games, and it’s an area where we haven’t had a major presence before. This transaction adds one of the most successful mobile publishers to Microsoft Gaming, and I am personally looking forward to learning from the innovative teams at King”, commented Nadella in a statements collected by the GamingBolt medium.
The rebirth of Activision Blizzard, the Xbox empire
King is the studio responsible for Candy Crush Saga and one of the largest in the entire video game industry with thousands of employees dedicated to the development of games for mobile devices that are successful around the world. Xbox’s bet on the cloud gaming and being able to enjoy video games anywhere and through any device coincides with the purchase of King as part of Activision Blizzard, so it is part of the same common goal.