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Currently, data from the brand itself reveals that, throughout Mexico, there are more than 17,400 Oxxo stores.
Today, Oxxo is the company with the largest number of branches for the collection of remittances in Mexico.
According to the “Creator Report”, there are more than 200 million content creators worldwide.
Continuing in his role as content creator, an Oxxo cashier has decided to launch a challenge to his followers, which consists of getting a tattoo in exchange for reaching a million followers on TikTok.
Reality dictates that, in these times, the profession of Content Creator is one of the most popular and required by young people, who are the ones who, according to information from various platforms, are more involved in social networks, being TikTok, Instagram, YouTube and Snapchat the ones that maintain a higher level of user preference.
In Mexico and, in general, in Latin America, the moment that content creators live seems almost unbeatable, especially if we consider the success that Luisito Comunica has had, who, according to a recent study, generates income of between 49.7 thousand and 785.5 thousand dollars per month.
From this perspective, Crehana data, in terms of content creators or also called influencersthere are four categories: Elder brother influencers who have between 1,000 and 10,000 followers; Micro influencers, which have up to 100,000 followers; then there are the Macro influencers that they have between 100 thousand and a million followers; and finally there are Mega influencerswith more than a million followers.
Now, according to what the platform indicates, the nano influencers make money on advertising 10 to 100 dollars per post; the mikes influencers can win between 100 and 500 dollars by post on their networks; then the macros influencers are able to win 5,000 and 10,000 dollars per post; and the mega influencers charge between 1,500, 10,000 or up to 50,000 dollars, depending on your reputation and the number of followers.
Oxxo cashier promises to get a tattoo if he reaches a million followers; Did he make it?
Taking these data into account, it is not surprising that there is currently a broader and more active community on social networks, and we can see this with an Oxxo cashier who, moreover, has positioned himself as a creator of contents on TikTok, where he has a large legion of followers.
Under the name of jhonnyupsthe Oxxo worker has taken advantage of his presence on the Chinese social network to publicize his experiences as an employee of the brand, as well as offers and other information.
In one of his most recent videos, the young content creator challenged his audience: get a tattoo as long as he reached a million followers.
Officially, he already has 1.1 million and, through a new video, he revealed the tattoo design that will be done on his arm, as he himself explains:
@jhonnyups This is the tattoo that I will do in commemoration of the million followers all thanks to @ireniusx for doing it ?? #oxxo #fyp #jhonnyups #zycba
These types of situations represent a great opportunity for brands. Currently, throughout Mexico, there are more than 17,400 Oxxo stores, according to what the brand mentions on its own websitea fact that speaks of the relevance that the store has gained over the years.
Likewise, according to information from the Bank of Mexico, the convenience store chain was the company with the largest number of branches for the collection of remittances in Mexico, in 2019, with a total of 19,146 establishments, according to a study by the Bank of Mexico.
Taking into account the presence of said creator on TikTok, it may well be a great publicity for Oxxo, especially since we are talking about a user with more than a million followers who, in fact, has gained great sympathy among a large number of Internet users.