If your business plan requires a million pesos, what would you invest it in?
One of the constants in entrepreneurship could be the ever prevailing need for cash, this gap in the asset account, to the right or left of the “T” account; This is one of the permanent bottlenecks when listing the weaknesses of a project.
Increase income, the threatening and resounding question of every dawn of management. Until now, action has been taken with the urgency of two paths: the first lies in generating a greater number of operations; A second route would be to add a percentage to our ticket for each operation and improve its average.
The response of some managers, to achieve the first or the second, is in some cases to multiply spending on advertising and promotion, these tools have of course been tested and their effects can be measured with good resource management, and through indicators. determine and correlate these investments with respect to billing.
A style that resembles a bottomless container, this being an exponential expense without apparent limits, which little distinguishes us from the proposal of our competitors.
How much are our intangible assets contemplated in the operation to achieve the growth of our company’s income? We even find income statements that do not contain them.
A tacit asset of the organizations that appears in zeros, in some way the valuation of companies implies in itself several preponderant actors such as income, profitability, the size of its liabilities and the business plan among other factors to consider. , this somewhat reduces the valuation to the hard data and leads us to book value.
Companies and their intangible value is a topic that is mentioned recurrently in specialized magazines and is treated in academic spaces in some depth, but one of the realities in the valuation exercise of businesses and companies is the non-involvement of the intangible assets at their value.
The tendency to disregard the value of intangible assets in the so-called SMEs and Micro Companies has to do with the primary need to make results tangible for investors and entrepreneurs, a purpose that clouds the visibility of intangible assets and their conformation.
Perhaps, in this area, we should focus an important part of the economic efforts. Organic growth and lower cost lies in the strengthening of the intangibility that makes up the list of assets of the organization.
The answer as to where to direct the cash flow, whether internal or external, is found within the organization itself, strengthening the description and the way of narrating our history, will be a single place to which we will be forced to turn without condition at different junctures, and without a doubt this is the base that we must step on in spaces of uncertainty.