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Social Commerce is the best ally of brands today, which is why it allows many benefits such as increasing traffic to the online store.
Social commerce is a phenomenon that has become very popular around the world and even more so with the Covid-19 pandemic. Specialists point out that social commerce is one of the most effective online sales strategies for eCommerce, which is why it has become a global phenomenon.
These strategies are being widely used thanks to social networks and online stores where they are integrated into the lives of consumers. For this reason, it is not surprising that brands use them to reach their ideal client, thanks to the conversation and the humanization of the brand.
According to data from Statista around the world, China is far ahead in the adoption of shopping on social networks. However, the coronavirus outbreak fueled this trend in many other countries, especially in the United States, where in 2020, there were nearly 80 million social shoppers in the US, a 30 percent increase from the previous year.
Growing global phenomenon of Social Commerce
A study by the Media.Monks Social Innovation Laboratory reveals that this type of strategy has become a phenomenon, which is why online commerce is one of the fastest growing powers in the world. Digital Marketing, where there was growth in 3 months equivalent to the expectation for 10 years.
The report reveals that apart from the coronavirus pandemic, other phenomena drove the accelerated development of digital commerce, such as the exponential growth of China, digital commerce on TikTok and the effect of algorithms.
Likewise, the firm’s study indicates that as part of the digital strategy used by many brands, four pillars were taken into account that impacted the user’s journey, such as user behavior, platforms and algorithms, sales and customer service, and the community of creators and influencers.
“In the last 2 years, purchasing habits have changed. It is no longer just about the purchase, but about the previous experiences that lead to the purchase. Brands must rethink their digital strategies, social communication and care for the customer experience”, indicates the study by the Media.Monks Social Innovation Laboratory.
Another recent study by IAB Spain details that 73 percent of Internet users are online shoppers and 85 percent use social networks, so it is almost certain that you can impact your customers with social commerce strategies.
Given these data, social Commerce is the best ally of brands today, so it allows many benefits such as increasing traffic to the online storeconversion rate, and order value.
You can also diversify the strategy, because through social commerce, we can generate one more way of traffic and conversions to our online store.
With this tool it is easier to integrate customer service as another channel for your users to write to you. It can also build more trust and transparency between the brand and its consumers. Consumers today trust brands that dare to expose themselves to user opinions.
Another benefit is that it generates long-term engagement, since we are generating a set of opinions and comments about our brand that will be accessible to future users and that will progressively increase our visibility.
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