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Providing a good product is essential for any company, but a good service attitude wins their loyalty.
Oxxo has managed to position itself effectively in the mind of the Mexican consumer.
Good customer service improves the value of a brand in the face of consumer preference.
No, it’s not a glitch in the Matrix, a customer found an Oxxo with 3 open boxes and thanked his staff for the good attention.
The small retail stores (from big brands) They have earned the trust of consumers thanks to the fact that they offer a self-service space where they can find some products capable of satisfying their hunger, cravings, and even their demand for some products from their basic basket. Located in strategically placed places, they have achieved a considerable position in Mexico, both national and international franchises.
Among the brands that make this a reality, we can find the Extra stores, 7-Eleven (who have more than 153 thousand branches around the world according to Statista) and one that has managed to gather more branches in Mexico than Starbucks in the United States, Oxxo stores.
Oxxo is a store franchise of Mexican origin, where its marketing strategies, market research and strategic branch locations have even led them to position themselves in the international market, as was well demonstrated by that Oxxo from Brazil with some specific products that attract attention only in that sectordemonstrating the importance of adapting our offer to the respective geographical location where we are.
The presence of these branches and the good service they provide to the community is undeniable; however, these generally tend to have a particular feature that their customers do not fully understand, their already classic second box closed (which is even also closed in Brazil).
Despite this, on this occasion a user seems to have found the impossible… a Oxxo with three open boxesfor which he has chosen to congratulate the attention of this particular branch located in the city of Guadalajara.
An #oxxo with 3 open boxes? It is not a dream, it does exist in Guadalajara. And what attention! Thank you @Tiendas_OXXO pic.twitter.com/r4gntLKNFI
– miguel angel (@kipiro) April 9, 2022
The service at this Oxxo branch has impressed the customer, demonstrating the opportunity that brands have when taking charge of offering the best shopping experience to their consumerssince even on this occasion he has managed to leave behind his image of the second closed box, but how often will this happen?
Offering a good product is essential for the success of any company; however, not all efforts should end in the elaboration of this, but we must focus the necessary attention to provide the best shopping experience to our customers to fully capture their loyaltywhich over time becomes secure income for a brand.
There are different ways in which companies, brands or businesses can offer the best shopping experience to its consumersamong them, providing a pleasant space, having the necessary protocols in the face of problems, providing a prompt response to possible doubts and inconsistencies, a good service attitude, among endless other opportunities where employees play a fundamental role.
We witnessed an example of a good shopping experience some time ago when a client chose to give an “extra mission” to her Didi Food delivery man and he attended her to the letter, despite the fact that it was not part of his main job. , a fact that earned him a well-deserved tip and improved the customer’s perception of the brand.
Providing a good shopping experience to customers can become our best advertising.
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