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The incident, of throwing uniforms in the trash, turned into an unfortunate episode for the reputation of the Mexican delegation.
An element that we cannot lose sight of in this incident is the importance of communicating correctly through social networks.
The poor performance of the Mexican delegation has been further overshadowed by the terrible actions of its members.
This week we witnessed the worst incident involving the Mexican delegation, who put his reputation in check during the soulless Olympic Games, which continue to be held in Japan, all because of some uniforms.
Some members of the softball team would have thrown their uniforms in the trash, in an incident that was caught by another member of the Olympic delegation and that immediately went viral on social networks.
The members unleashed all kinds of comments with their action, which undoubtedly became an unfortunate incident in the reputation of Mexico in this Olympic meeting, where their performance in the medal table has been mediocre.
After the incident was made known, the comments were immediate and the players were criticized at all times for their unfortunate action. Rolando Guerrero, president of the Mexican Softball Federation, at the time assured that those involved in the event would no longer be summoned by the body to participate in other events, while Carlos Padilla, president of the Mexican Olympic Committee, mocked that the women have preferred to wear the quilts of the Olympic village to their uniforms.
In the midst of all this controversy, one of the team members has finally spoken out about the incident and through her Instagram account, Steffy Aradillas revealed that she did return with her entire Olympics team, which has evidently saved her reputation with the help of social media.
Athletes influencers
The athletes’ work during the Olympic games has been very interesting because they have taken advantage of their social media accounts to communicate their experiences in this important meeting that has become fertile ground for various trends.
Many of the stories shown narrate the athletes’ day-to-day life and become a guideline through which it is increasingly sought to consolidate consumer interest through networks, where context is crucial and creativity to build indispensable messages.
Creativity prevails in networks
Many of the cases that we have seen during this Olympic fair warn us of how important it has become to understand audiences in the midst of the context that is lived, as it is a contingency that does not repair, on the contrary, it continues to cause effects on the market, as happened with the Olympic games, making them a challenge to be carried out.
The endearing and motivating stories have been the norm in these games and an element that has played in their favor has been the ability to communicate what the brands have from actions as simple as the delivery of goodies to the participants.
In this sense, we have been able to witness important phenomena for large firms such as Samsung, which went viral due to the delivery of high-end smartphones to all participants, for example.
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