- Index hide
The use of advertising mascots have an impact of more than 10 percent on the sales of a brand.
Consumer engagement can increase to 43 percent with the use of a corporate mascot.
Every September 28, the International Day of Advertising Mascots is celebrated.
Creativity when promoting is an important tool to stand out from the competition. Just one year before the presidential elections in Mexico, the competition between the candidates is currently arriving, which is why various promotions have gone viral, such as the most recent one that involves a botarga by former foreign minister Marcelo Ebrard, who surprises everyone by dancing to the rhythm of Pirate sound.
Botargas or advertising mascots continue to attract attention when promoting a brand or company. These elements are a character that represents the values of a brand and that help to strengthen the bond between the product and the consumer.
Botarga by Marcelo Ebrard
As part of the promotion that the candidate of the National Regeneration Movement (Morena) is having for the next presidential elections in Mexico, a Marcelo Ebrard botarga emerged accompanying the people in the popular Pirate Sound.
The doll that was brought by a person was present at the popular Barbecue Fair in the municipality of Actopan, in the state of Hidalgo, during the presentation of the famous Pirate Sound, by Julián Ramírez.
With this, the moment that was recorded on social networks, you can see how the sonidero premiered Ebrard’s botarga last Monday, July 3, by showing it on stage at the Teatro del Pueblo.
The botarga was accompanied by the dancers Cholondrina, Pequeña Nicole and together with the controversial and viral character from Medio Metro.
#Viral | During the last presentation of #SoundPirate in #Gentleman a bunch of @m_ebrard and stole the night taking out the forbidden steps next to the #Cholondrina, What do you think? 😂 pic.twitter.com/UP7awoArEL
– Infopolitano (@infopolitano) July 6, 2023
“Just look, it has already reached ‘Marchelo’, with that I tell you everything. ‘Marchelo’ Ebard accompanies us, who is offering his best steps, ”Sonido Pirata announced.
Likewise, this peculiar presentation of the sonidero was broadcast live through the social networks of the Actopan City Council, chaired by the Morenista Tatiana Tonantzin Ángeles Moreno, for which many citizens pointed out that she should take advantage of the event to promote the presidential candidate.
There are many moments that the candidates for this election are registering on their journey through the states of Mexico, as an example recently, the viral video of Claudia Sheinbaum, adding stores like Oxxo to her political campaign, showing how an andatti coffee is prepared in the on the way from Monterrey to Torreón.
And this is how promoting any situation or product currently has to be accompanied by graphic elements that attract the public to learn more.
Now read:
Learn about the reasons why RE/MAX is the real estate agency for you
Soriana: Employees prevent homeless people from covering themselves from the sun
The mysterious advertising of legal advice that ends with a “happy ending”