In addition to the fuselage, Volaris and Warner Bros. Pictures Mexico will carry out different dynamics on social networks, where fans can win official items and tickets to attend the premiere and the pink carpet with the film’s stars, on July 6.
“Beyond what Barbie represents for several generations, this alliance takes on special relevance with the plot of the film. Like the airline that was born to democratize the skies, Barbie’s vision has adapted to the demand of a more responsible and demanding market for the representation and empowerment of all social groups,” said Daniel Gelemovich, director of marketing and digital of Volaris, cited in a statement from the airline.
The Barbie movie is directed by Oscar-nominated writer-director Greta Gerwig and stars fellow Oscar-nominees Margot Robbie and Ryan Gosling. The film will be distributed worldwide by Warner Bros. Pictures and will be released in theaters on July 20, 2023.