A brand strong can make a difference in the success of a business and be a determining factor in its positioning in the market. market. In the case of Spain, there are several brands that stand out for their value and contribution to the economic development of the country. To determine this, the last report of “Spain 100 2023″ from the consultant Brand Finance has revealed which are the most valuable Spanish brands. And it is that only the top 25 brands of the ranking contribute 77 percent of the total value, overcoming the barrier of one billion euros in value of brand.
Chart of the day: The most valuable brands in Spain
According to the ranking of Brand Finance, for the fourth consecutive year, Santander bank continues to lead as one of the 100 most valuable brands in Spain with a value of 16 thousand 300 million euros, which represents an increase of 23 percent in its brand value compared to 2022. In second place was the textile brand zaradespite the fact that it had a 5 percent drop, with a value of 10.6 billion euros, in third place is the telephone company Movistar which has risen two places compared to last year, its brand value is 7.4 billion euros, which is 33 percent more than last year. Later there is another bank that is BBVAone of the most popular in Spain and Mexico, its value is 6 billion euros, an increase of nine percent more than in 2022.
Subsequently, in the top 10 it is followed by brands such as Mercadona, CaixaBank, Repsol, El Corte Inglés, Iberdrola and Mapfre, which complete the top ten positions on the list of the most valuable brands. The joint value of all of them amounts to just over 67 thousand 300 million euros, that is, 6.6 percent more than what they totaled last year, despite the difficulties of the environment, such as the energy crisis and the increase in consumer prices.
“Spanish brands need to invest in brand value to increase their value. Only 25 percent of the most valuable brands in Spain exceed one billion euros and the joint annual growth (8 percent) is less than that of nearby countries such as Portugal (22 percent), Italy (17 percent), France (15 percent) or Germany (13 percent)”. Points out Pilar Alonso Ulloa, General Director of Iberia (Spain, Portugal) and South America.