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studies as one of MarketingCharts check the projection that the event marketing and the influence that their activations reach.
telehit announced that Sker’s separation from his activities as a driver and project manager was effective at the time of publishing the statement he made.
Elain Haro has more than 23 million views on the video where she exhibited the bad incident.
A manager interrupted a concert that was taking place Elain Haro and his action recalls the challenge that exists in talent management today.
The action was documented on social networks and shows that these incidents draw attention due to the effectiveness of the marketing event, as discovered by a study of MarketingCharts.
“According to a survey conducted among global marketing leaders during the fourth quarter of 2021, 72 percent of respondents said they were very effective or effective in delivering value to their organization by running in-person events. By comparison, around half of those surveyed said they were very effective or effective in delivering value with webinars, while 42 and 36 percent respectively said so for hybrid and virtual events,” he explained. Julia Fariaanalyst of Statista by presenting the previous study exclusively to subscribers of the platform.
Event marketing and the role of a manager
A manager he assumed his responsibility by interrupting a singer’s concert and although he said he had the reasons to do so, the interesting thing is that as in any industry, poor talent management led him to lose his job.
The case was carried out by Sker rollerafter the singer Elaine Haro will add more than 23 million views on social networks (@elaineharomusic, TikTok), in a video where she shows how in the middle of her performance she was interrupted by the man, who snatches the microphone from her and is finally expelled from the stage by another man who was in the production of said event.
With texts like “what an unpleasant experience” and “damn manager”, the singer exhibited her story and demonstrated the challenge that exists in event marketing.
Although the case has drawn attention as controversial, it is a very important precedent that we have in hand, in order to understand the value of entertainment today and how, being an industry, it bases the capacity of its collaborators on the management of talent that these performed.
The above shines when telehit he announced that he was firing Sker, regretting the incident.
“The General Directorate of telehit informs that as of the publication of this statement, Edgar Leandro Skerlj, better known as Rulo Sker, is separated from his work as a conductor of any of our signals (telehit and telehit Music) and the immediate cancellation of his show that he hosted called YOUR TALENT MY CONTACTS,” the television station explained.
This case in which a singer is interrupted by her manager shows the challenges in event marketing that arise every day. We saw a case that draws attention because it is part of these challenges not only with a managerhas also been seen in cases of activism, such as occurred in November 2022 when two climate activists disrupted a Hamburg Philharmonic concert.
“Just like there is only one Beethoven violin concerto, we only have this planet whose limits we despise so much that climate-related catastrophes are becoming more frequent and deadly,” explained an activist in the video he released. Last Generation.
All this happened in the compound that is located in the north of Germany, where the pair of activists began to launch slogans calling to impose themselves on the German government’s environmental policies, since they considered them to be lax.
As part of the protest, these activists stuck to local facilities, to make their activation more striking and thus viralize their participation by interrupting the event.
The narrated cases show the importance of event marketing as an event and that they have become a benchmark for the projection not only of the event they broadcast, but also of the bad incidents and protests that take place in them.