As of today, Netflix is the leading platform in the streaming market with its more than 230 million subscribers globally.
In Mexico, at the end of 2022, it is estimated that there were more than 12.5 million users on the different streaming platforms, with Netflix also leading the way.
According to a recent survey, 77 percent of Mexicans claim to consume traditional open TV content.
Netflix continues with its growth plans and seeks to further consolidate itself in a market in which it is already positioned, thanks to the launch of titles that, above all, appeal to nostalgia, which is why it now has a new preview of its new version of the ‘Power Rangers’, one of the most iconic series of the 90’s.
One of the most important strategies of recent years in terms of marketing it is, without a doubt, nostalgia; appeal to emotions, has always brought good results, especially among millennials.
To mention an example, one of the industries that has grown the most regarding the use of nostalgia is music. Only in the United States, platform data light up point out that, in 2022, 43.5 million LPs were sold in that country, which represents an increase of more than 48 times compared to 2006, when the return of vinyl began and, paradoxically, the year in which Spotify was born.
Now, that is not all, since, in the same way, taking Luminate informationthe LPs or in vinyl they accounted for 43 percent of album sales in the United States last year.
Now, as part of a strategy to continue adding followers, Netflix seeks to attract millennials with the release of a new Power Rangers movie, titled ‘Mighty Morphin Power Rangers: Once & Always’with the peculiarity that, for this tape, he brought together his original protagonists.
Netflix reinvents the ‘Power Rangers’ and thus wins millennials
It was in the year of 1993 that the ‘Power Rangers’ program debuted in the United Statesbecoming one of the most important television phenomena not only in the country of stars and stripes, but also in Mexico.
Today, as is well known, times have changed and one of the consumption habits that has changed the most is that of television. While it is true that traditional television continues to lead the market, the advent of streaming video has managed to gain an important place.
To mention one example, it is estimated that In Mexico, the number of subscribers to the different streaming video platforms was 12.5 million users at the end of 2022.
On the other hand, according to the Audiovisual Content Consumption Survey (ENCCA)in 2022 open television was the main means of audiovisual consumption, since 77 percent of Mexicans claim to consume traditional open TV content.
A large part of those who still watch open television did so decades ago and one of the most watched programs in the 90’s was, without a doubt, the ‘Power Rangers’, which has been reinvented on the Netflix screen for a new movie. of which a new trailer was presented today:
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