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The shopping experience in Shein it reminds us of protests like the one carried out against Zara against labor exploitation in maquilas where these garments are prepared.
Shein has implemented interesting strategies such as stores pop upto physically bring your brand closer to your consumers.
A study of SimilarWeb realized which websites of apparel received the most views.
The purchase of clothes on the Internet has unleashed very important activities, from an industry of pure players even anecdotes, like that of a tiktoker who bought clothes in Shein and received the garments with Zara labels.
The incident reminds us of a research who carried out SimilarWebwhere he undertook the task of measuring which domains registered the highest number of visits in the market and found that globally, Shein won with 3.4 percent, followed only by Nike with two percent and H&M with 1.57 percent.
Shop at Shein with a Zara label
buying clothes in Shein has become a very important activity for many consumers, who have found in this pure player of the apparel an opportunity to buy a wide range of garments, so wide that even @sandraruizb_ reported how he received Zara-labeled garments when he shopped at the store.
in a video of TikTok realize how you received a pants coming from Turkey. The white garment bore the Zara label, at the same time that the garment was shown in the Shein web store, where it appears at a price of 11.99 euros, identified as sports pants with a drawstring waist and oblique pocket.
@sandraruizb_ Reply to @lavecinacojonera ♬ original sound – 🤍💋
Said described video is part of the verification that the user published to demonstrate with the reference that it was a product that was really mislabeled by the firm.
This dilemma is an interesting precedent for how clothing maquiladoras follow a diverse production scheme, in order to meet the demands of various participants in the segment, such as Shein and, in the case of its competition, Zara, under the same factory roof.
Given this, it is important to see the actions that were registered this week such as those that occurred against Adidas, where various false newsletters got Adidas into trouble, for which the brand is in the middle of a communication controversy, which was limited to not responding, as a strategy to silence the trend of fake news that have impacted the brand.
Of the media that have obtained a statement on the matter, Claudia Langevice president of external communication at Adidas acknowledged that “we are not commenting on these emails / false launches.”
The information indicated even warned about the arrival at the management of the brand of Vay Ya Nak Phoan, a well-known Cambodian union leader, as a measure to guarantee the alleged ethical treatment of the brand in its manufacturing chain.
In the end it has been known that the organization that was behind this false information was The Yes Men, who even appeared in a guerrilla marketing action on a fashion week catwalk in Berlin.
The action they implemented was due to pressure against the company, so that it signs the initiative Pay your workerswhere manufacturing employees who work for the brand are allowed to form unions and have salary improvements.
To attract attention, the organization spread the news that adidas would launch a clothing line called reality wearwhich would add celebrities like Bad Bunny, Pharrell Williams and someone named Philllllthy to the design.