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Like Youtube, Netflix has also diversified its content offer by broadcasting live galas.
These changes show how important product diversification is for audiences.
When the study was run “Insights 2019 – Apps & social media usage in the US, UK, & Nordics”in this it was discovered that 82 percent resorted to Youtube for entertainment (youtubers); 23 percent, to consume news; 18 percent to follow brands and eight percent to keep in touch with family and friends.
“This statistic presents the reasons for being on YouTube according to users in the United States as of the third quarter of 2019. According to the findings, 82 percent of respondents said they used Youtube for entertainment purposes. Another 23 percent of those surveyed stated that they agreed to Youtube to get news.” explained L. Cecia Statista analyst specializing in the matter when recounting the above data.
Youtube increases its offer
Youtube is preparing to expand its content ecosystem and on its platform it will not only have its famous creators, it would also offer channels of TV in a bet with which this platform is diversified in the market.
The measure has been announced by The Wall Street Journalwhere he warns that Google is doing pitch with various channels to add to your video ecosystem and these channels in streamingwith advertising, they will seek to be the streaming bet that services such as Rokuplatform that has Youtube in their middle.
with movement, Youtube would be competing with rokutv (which already has its own screen of TV), pluto tv Y Fox, so it will be important to see the bet you make, so that the contents draw attention to the results.
There are situations that have prevailed in the market and have to do with the way brands get involved with the consumer, at a time when brand-consumer interaction through content is becoming increasingly relevant.
The information warns that the service is about to be launched at the end of 2023, but there are already beta tests with selected users, as a way of measuring the interest they have in the first content offer as part of this strategy that is already being implemented, although in format youtube tv in the United States, where it offers more than 100 channels without the need for a contract and with chain channels such as nfl and the nbaas well as content storage in the cloud (DVRs).
As well as Youtube We already have outstanding cases such as Netflixwhich recently announced that it will broadcast its first live gala of The SAG Awardsin a movement with which these platforms increasingly diversify their offer, since it will not only transmit the prizes in its ecosystem, but also in its channel Youtubeso the collaboration between platforms is remarkable, especially when we see that the demand in streaming scale before the audiences and have turned this medium into an obligatory consultation for the consumption of news, entertainment, series, movies and the most important of these channels, the production of original content.
With this in mind, we cannot but recognize the wide offer that remains in view of the audiences and the way in which it will impact these personalities.
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