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A Brunswick study indicates that LinkedIn is the most popular platform among managers.
Social networks are today a medium in which employees, suppliers, customers, consumers and the public in general make feedback about their experience with a product, brand, service or company, whether negative or positive, but it is also They have become the best tool for CEOs to measure their reputation, evaluate the actions of their subordinates, and even be part of the containment and repair of damage in a crisis. An example of this is given Ricardo Salinas by responding directly to their followers and, from time to time, directing or threatening to fire their employees when a bug gets out of control in their companies, either Azteca BankElektra, TV Azteca, Totalplay, Italika, Grupo Dragón, UPAX, Tiendas Neto, Agencia i, among others.
And it is that the Mexican tycoon managed to become a influencers popular, famous and controversial business millennials Y centennials thanks to the weight he gives to his Twitter, Facebook, TikTok and Instagram accounts… the marketing of social media it generates itself.
However, not even his role as CEO of some of the most important firms in Mexico can prevent him from occasionally having crisis situations; In fact, Salinas Pliego himself has caused some negative viralizations in this regard.
This is not only a global trend, cases such as that of Ricardo Salinas are highly exposed and replicated by giant CEOs around the world, such is the case of Elon Musk, Bill Gates, Richard Branson or Mark Zuckerbergwho attract talent, increase sales or simply put the name of their companies on the digital map.
Also, a study of Brunswick notes that 44 percent of CEOs of major companies are starting to invest more time and effort into their social media presence, at least on LinkedIn; while 62 percent prefer to stand out on Twitter.
“An apology, boss”; Ricardo Salinas threatens layoffs due to Banco Azteca mistake
The most popular Mexican tycoon on Twitter did it again and this time gave his employees a “slap on the wrist” for an error by Banco Azteca with the sale of Super Junior tickets.
And it is that in the account of the banking institution a specific date and time had been promised for the ticketing of the South Korean band, but it was not fulfilled in a timely manner, which caused hundreds of messages and publications from annoying users.
Digital complaints, as many sought, came directly to the owner of Banco Azteca, who publicly apologized to all consumers and threatened to fire the staff that caused the brand crisis. because they had announced the launch for the morning of December 26 and after noon the fans of the K-Pop group Super Junior were still unable to access it.
Ah I see that @Azteca Bank In fact, he gave a schedule and everything, well… first of all, I personally apologize for my collaborators who did not comply in a timely manner. Give me a moment, I’ll check, we’ll run some of them and I’m sure it’ll be resolved quickly https://t.co/FX4zJ3sK2W pic.twitter.com/M4U46CPxhc
– Don Ricardo Salinas Pliego (@RicardoBSalinas) December 26, 2022
Shortly after Ricardo Salinas promised to personally solve the problem, Banco Azteca announced a new schedule for the special sale of tickets for Super Junior, which will take place this Monday at 5:00 p.m. to designate 500 places for the Super Show 9, next February 15, 2023.
An apology, boss. Of course we will comply! Today at 5:00 pm you can buy your tickets and live the great experience of the #SuperShow9 on the #ArenaCDMX
Get them here: https://t.co/rVcFNoV9Cx– Azteca Bank (@BancoAzteca) December 26, 2022
The businessman ended by explaining that the delay in ticket sales was the decision of Super Tickets and a “issue” at the time of the launch, so he suggested users set an alarm to be aware of the time, because he considers that “they will fly in minutes”. He also promised to personally give away more tickets and, perhaps, Lend your suite at the Arena Ciudad de Mexico as long as they stop putting pressure on it.
However, although the issue was resolved, some users could not forget the threat of dismissal and tried to be empathetic with the workers who were exposed, while others unleashed mockery and memes on the subject.
“I don’t think it’s necessary to fire anyone, sometimes it’s the customers who are never on time or who don’t buy. A lot of people seeing what’s wrong, as if they were perfect! Poor person who screwed up and who is worried that he will be fired”, @WendyHe91571043
“No, no, everyone eatsWe have mistakes, we are human and it’s Christmas man, take things easy hehehe”, @MeRmAiDH14
“Don’t rush anyone, we’re just half anxious… thanks anyway, they already gave the statement that it’s starting at 5. Thank you”, @GarciaSchz
“Oh no, don’t run anyone, these are difficult times, just your scolding, your discount and don’t do it again . I’m still waiting,” @MexKaro
Thus, this outcome only reminds us that the CEO continues to be the most visible person in a company and that his increasingly transparent role in social networks can focus actions related to brand reputation, even improving the engagement Y employer branding with the confidence that their active participation can generate among consumers.
Now read:
“When you wouldn’t even buy…”; Ricardo Salinas reacts to Elektra’s small payments
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Ricardo Salinas keeps his promise, begins with a distribution of 100,000 pesos