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The organizing country already accumulates 220 billion dollars in costs.
FIFA expects 3.4 billion viewers to attend the entire competition.
Between 40 thousand and 80 thousand compatriots will go to Qatar to support the Mexican National Team.
This Sunday, November 20, one of the most important events in the world began, such as the Qatar 2022 World Cup. Given this, many controversies have arisen around this World Cup, which is being held for the first time in the Middle East, generating rejection by people for being a country where human rights are not respected, which is why some influencers and artists refused to attend the World Cup.
And so, since it was announced that Qatar would be the host country of the Soccer World Cup this year, the controversies and comments against it have not stopped due to the delicate socio-political situation in that nation.
Although the event has already started and to date some moments of controversy have arisen, it is a deal that comes from the past, when the Qatari government has been accused of human rights violations, mistreating its migrant workers, ignoring the environmental cost of the great event and discriminating against the LGBT community, among other things.
Despite these criticisms, the nation maintains that they have invested a large amount of money in the structures where the event is held, which is why it is already considered one of the most expensive.
According to data from the organizing country, it already accumulates 220 billion dollars in costs, making it the most expensive of all time. And it is that if the expenses of the Arab nation are compared with those made by Germany in the 2006 World Cup, the difference is abysmal, since the European country only spent four thousand 300 million, highlights FIFA.
Rejections to the World Cup in Qatar 2022
All these criticisms have made great artists of the world refuse to participate in the opening of the event, which was second to FIFA in the 2018 World Cup, More than 3.5 billion people watched part of the World Cup, with 1.12 billion watching at least a minute of France’s 4-2 win over Croatia in the final.
Among the list of celebrities who refused to be in Qatar are Dua Lipa, Shakira, Rod Stewart, Alicia Keys, among others.
Likewise, in an increasingly important world, the use of influencers to promote a brand or product, some such as the case of streamer Ibai Llanos also refused to cover the World Cup in Qatar. The reasons are obvious, even if it were to go into politics, They are summarized in that the streamer does not think it is a country with values or with the necessary freedom to promote content there to its viewers.
In that sense, this figure has become so relevant in all industries, so a report from Nielsen Sports, We know that 71 percent of sports consumers fully or partially trust influencers’ ads and opinions on brands and products.
Likewise, the study highlights that confidence in athletes is aligned with the growth of micro and nano influencers and 68 percent of fans trust these last influencers ahead of those with the most followers, with TikTok being the social network with the highest consumer participation.
Given these data, if it is relevant that a figure like Llanos one of the most successful content creators on Twitch today, who has 11.9 million followers, He showed his dissatisfaction with the World Cup for human rights that have been violated more than once in that country, unleashing criticism against the organizing house and FIFA.
And it is so, that the influencers and brands that have decided to refrain from going to the event continue to support the social change that the current world is going through, where the new generations that are the main consumers prefer those figures and companies that add to the transformation.
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