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Inside of the study “El Buen Fin 2022 Purchase Expectations Report”, the categories of electronics, household appliances and fashion were placed as the most popular.
The Mexican Association of Online Sales assured that during 2021, sales for online purchases during El Buen Fin reached 31 thousand 700 million pesos.
El Buen Fin is a strategy that was implemented in 2011, while El Fin Irresistible has been in operation since 2019.
The End Irresistible it’s a season of promotions who takes the lead The good end and it is important because it adds to the majority of stores that dominate the supermarket category, one of the key sales channels within Mexican retail.
Stores anticipate El Buen Fin
The Irresistible End is the season of promotions that comes before The Good End and there are a number of stores that have joined this date to celebrate between November 11 and 23, special prices.
The promotion that Walmart Group has been carrying out independently since 2019, it already has the list of stores that will be participating in the campaign and it is about the four chains that make up the American company in Mexico: Bodega Aurrerá, Sam’s Club, Walmart Express and Walmart Supercenterwhich adds up to more than two thousand 800 stores.
According to the promotion that the company has announced, the chain of Aurrera Winery will be working on low-price promotions in categories such as technology, white goods and perishable foods, on which promotions will be offered such as 24 months without interest with bank deposits, bonuses and payment benefits.
the shops of Walmart Supercenter they will have benefits such as additional discounts on bank plastics, payment promotions for up to 24 months on these cards; as well as special offers in the categories of video games, computers, household appliances and electronics.
In its price club segment, Plus members of Sam’s Club They will have benefits such as two percent rewards for their purchases, as well as free services such as installation in electronics. Members will have free home delivery and payments of up to 18 months without interest with bank plastics, where they will apply four months of bonus.
within the chain Walmart Express The promotion of buying three drinks at the price of two in wines and spirits will return.
Before the celebration of El Buen Fin, Enrique SeguraDirector of income for Latin America in Hotmart, “the buyer must realize that this moment is an opportunity to accelerate their transformation, whether professional or personal. At the same time, whoever is offering digital products needs to show the value of their content; it is not only about the best price, but about the greatest advantages”.