Keeping you informed of the most important news that occurs in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocket, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
MEXICO
They promote Telcel UNIVERSITY Esports. University Esports It is the competition in which the best players from each university face each other for the national title and thousands of cash prizes destined to continue their academic training. With a presence in more than 20 countries, it has established itself as the maximum electronic sports circuit for university students worldwide. GGTech Entertainment Y UNIVERSITY Esports Latamin collaboration with developers such as RiotGames, Garena Y Ubisoft, bring the professional esports scene to educational centers throughout the region. In Latin America the league is already established in Mexico, Argentina Y Chili. Considered the highest level of esports in the university ecosystem and completely free of charge, the league offers students the possibility of complementing their academic training with a career in the electronic sports industry. In Mexico, the league is in its fifth edition under the name of Telcel UNIVERSITY Esports Mexicowhere more than 150 universities from all over the country are participating to raise the student cup. With the philosophy that video games and studies complement each other in a wonderful way, the members of the community of Telcel UNIVERSITY Esports Mexico they strengthen their ties with their classmates, reinforce values of healthy competition and make their way in a world full of job opportunities and professional growth.
UNITED STATES
Former Uber boss creates app to help drivers. David Pickerell, A former Uber operations manager between 2015 and 2017, he created a free application that analyzes and exposes information that transportation platforms (such as Uber) and delivery platforms have, but that are not at a glance. “The information is there, the problem is that we have not empowered people. Why wouldn’t we tell drivers all this to help them?” Pickerell told the New York Times. The app, called “For” and that is in the stores Android and iOS from 2021, seeks to offer more information to drivers and delivery people with the idea of helping them maximize their profits. Basically, the application allows providers of these services to better organize the available information and make more convenient decisions for their finances. For example, one of the app’s most popular features lets Door-Dash couriers know how much they’ll tip for each delivery before they accept it. With the exception of New York (a city in which apps are required to show the tip in advance), Door-Dash hides that value from delivery, even though most consumers upload the amount of the tip in the app. when ordering. The app created by the former Uber operations manager also allows drivers to set parameters to use multiple apps, automatically discard unprofitable orders, flag rude customers and set locations they don’t want to go to, like drug complexes. very complicated departments or restaurants that make delivery people wait too long. The application analyzes and exposes information from apps such as Door-Dash, Uber, Instacart, Grubhub, Lyft, Caviar, Eaze, Postmates, Amazon Flex, Walmart-Spark and Shipt, among others, to the view of delivery people and drivers.
Netflix returns to its launch price in Mexico. Netflix is the forerunner of streaming as we know it today, based on a subscription system and on this interesting bet, it now finally shows the price for viewing its titles with ads, becoming what it swore to combat in content, viewing them with ads. Now we know what your new subscription in Mexico costs with ads. There is data related to streaming worldwide and starting with Latin America, a projection of Statistical exclusively for its subscribers, it announced that Mexico is the country with the most expensive subscription cost to Netflix Premium. According to the comparison, while in Mexico the price of this service is 14.24 dollars, the country where it costs the least is Argentina, whose cost is 9.26 dollars. Netflix offers a subscription with ads for 6.99 dollars (139 pesos, approx.) and the rate is one dollar less than Disney+ Y Hulu They charge for their subscription with commercial mentions. So far we know that this new subscription format will be activated from November 3 in the United States, will have 720p resolution and will show an average of between four to five minutes of ads. Within this new subscription model, the platform will not allow users to download movies or series, while a limited number of contents will not be available in this new subscription option, due to their licenses. We also know that as part of the trading experience, ads will be displayed for 15-30 seconds before and during platform content. In Mexico the subscription will cost 99 pesos from the first of November.
Pepsi fulfills dream: unites Messi, Ronaldinho and Paul Pogba. An important part of the World Cup party is the possibility of seeing the great figures, gathered in a single tournament, characters who have marked history in each of their teams and who now represent their nations; however, this is not the only time that great stars can be seen sharing a ball, since Pepsi has managed to bring together Ronaldinho and Paul Pogba, appealing to the nostalgia of the commercials made between 2006 and 2010. The new initiative of Pepsi, is named “Nutmeg Royale”, with which it seeks to kick off the brand’s new international campaign Thirsty For More (Sed de Más), where it is shown what happens when three of the best soccer players of all time meet: Leo Messi, Paul Pogba and Ronaldinho, who face each other in a battle of “pipes”, where in addition Pedreiro and Kaljit Atwal appear, recognized influencers within the sport and the narration of the sports commentator Peter Drury. Although, this “innovative” short offers a nod to what the brand did years ago, as well as what was done at the time by the “Jogo bonito”, that time that mixes aspects such as augmented reality, and the virality offered by the social networks and their importance within advertising, however, with a nostalgic touch, due to what has been done by brands such as Adidas or Nike.
FRANCE
Redefine Meat lands in Europe. the israeli company Redefine Meat partnered with European importer Giraudi Meats to distribute its “New Meat” steaks in Europe. These are plant-based products that mimic the taste, color and texture of beef and pork and are manufactured using 3D printers. In the first term, they will reach the markets of France and Italy, to later disembark in the rest of Europe. Redefine Meat is a startup that raised $180 million in a funding round in early 2022 that works with large-scale meat printers in Rehovot, very close to Tel Aviv. The interest of a few years ago in alternatives to plant-based meat, which are considered better for the environment and not harmful to animals, has stopped growing due to the crisis. That’s right, inflation and recession, combined, have forced consumers willing to consume them to choose traditional animal meat for its cheaper sale prices. At the same time, the crisis is having an impact on fast food chains, which have raised prices considerably. These chains are one of the main sales channels for plant-based meat.