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Globally, an estimated 736 million women have experienced physical or sexual violence at some point in their lives.
In Mexico, one in three women has suffered abuse or harassment throughout her life.
25 percent of Mexican victims of harassment in public spaces say they have received help.
Social problems have become a very recurring theme in most brands, which use their marketing strategies to educate people or even launch tools to support people who suffer from it. Currently, Rappi, the home delivery platform, launched a new button so that the application’s delivery women can report cases of street harassment in real time during their day to day.
Street sexual harassment is an issue that is recorded in many parts of the world, and it is a problem that women often suffer. Data from the United Nations Organization (UN)detail that globally, an estimated 736 million women have experienced physical or sexual violence by an intimate partner at some time in their lives, or sexual violence perpetrated by someone who was not their partner.
In Mexico, an investigation on street harassment carried out by the Municipal Institute of Women, reported that 90 percent of the women surveyed consider that compliments and touching without consent, as well as stalking women, are manifestations of street harassment and he disagrees with these practices.
For its part, data from UN Women, stated that in Mexico one in three women has suffered abuse or harassment throughout their lives., and more than 70 percent of them at some point have had to change their customs, clothing or daily routines to feel safe. Added to this, only 25 percent of the victims of harassment in public spaces claim to have received help.
rappi against street harassment
As a measure of protection and support for its delivery women, Rappi has developed a new button to report cases of street harassment in real time during their day-to-day activities.
The tool comes as part of its commitment to end street harassment within its ecosystem and help reduce it in Mexico. In addition, with the aim of helping build safe and inclusive spaces for all women in the country.
“For this reason, Rappi reaffirms its commitment to the fight against harassment with the launch of two initiatives with which it seeks to confront these acts that women suffer daily in the country”, refers to the brand’s press release.
In the same order, Rappi revealed that with this initiative, it has joined the “Stand Up, Against Street Harassment” movement of L’Oréal Paris, which, together with the Mexican NGO Casa Gaviota, seeks to provide a set of tools through the 5Ds methodology that help women and men to intervene safely when they are victims or witnesses of a situation of harassment in public spaces.
“Beside stand-upAgainst Street Harassment”, from L’Oréal Paris, we want to provide tools to all the women and men who are part of our ecosystem to deal with harassment, and above all to educate people so that they know what to do, and can help when they witness inappropriate behavior towards any woman¨, added Ucrós.
In this sense, the application details that from this October 10, all the delivery women of the application will be able to report in real time cases of harassment, discrimination or violence through a special button developed by the company.
“In this way, it seeks to reduce the situations of harassment that occur with restaurant employees and users when receiving or delivering an order. By sending the case information through Soy Rappi, a team in charge will receive the notification and will take the corresponding measures,” they add.
For his part, Mauricio Ucrós, Director of Corporate Communications at Rappi Mexico, explains that “at Rappi we do not tolerate any type of harassment of women, and for this reason we reaffirm our commitment to eliminate it from our ecosystem. We must stop and reject all people who normalize bullying. Through this new tool we want to offer a safe space for women, and identify those people who commit these unacceptable acts in the ecosystem”.
Likewise, the app maintains that this tool is not only for women who are delivery women, since the button will also be open to any delivery person so that they can report cases of discrimination or violence.
Rappi is not the only company that is working to stop harassment in various scenarios, both social networks and brands have launched campaigns or tools. As an example Goal that establishes various tools in its social networks such as Facebook, Instagram and even in its metaverses, to protect its users who suffer from harassment in this environment.
And this is how brands seek to raise awareness and contribute together to generate a change in culture based on the eradication of harassment in all human beings.
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