Last week speculation began that seemed to confirm that there would be an Xbox event on March 23. It has even been discussed that this event could be related to the signature on the acquisition of Bethesda. That Nintendo and Sony have moved their tab seemed to require Microsoft to do the same and the lack of response to the initial rumor has allowed the snowball to continue growing. Now, Aaron Greenberg denies that there is going to be any Xbox event anytime soon.
The marketing manager Xbox replied, a little late, but before this speculation Tomase few hits dimensions. And, in the absence of Elden Ring in the State of Play, the need to see something from the next FROM Software game was already looking for a new event to be presented. And the new insiders and speculators have wanted to increase the weight of an event, not confirmed, pointing out that the new trailer for Elden Ring would be presented at that Xbox event on March 23.
Just to set expectations: this is not happening. There are always things we have in the works, but nothing coming soon that would feature game announcements or world premieres like this. https://t.co/nO868SCbpZ
— Aaron Greenberg 🙅🏼♂️💚U (@aarongreenberg) February 28, 2021
Just to set expectations – this is not happening. There are always things we’re working on, but there won’t be anything that includes game announcements or world premieres like this one soon.
And with this answer, Aaron Greenberg not only stops this new speculation about a possible Elden Ring performance at the Xbox event that has not been confirmed. He also specifies that “there will be nothing that includes game announcements or world premieres like this soon,” pouring a jug of cold water on those who were waiting for the Xbox event that had been dated for the end of this month. It is a belated response, but adequate considering that without there being a confirmation by Microsoft of an event, content was beginning to be introduced in it to arouse greater expectation.
Already last year Microsoft was the victim of its own enthusiasm in the campaign to promote the new generation of Xbox. After motivating the fans too much, the first of the programs that the new generation of Xbox introduced was considered a fiasco and, even, they had to apologize for having inspired too much the enthusiasm of the fans. On this occasion, it has been quite blunt, although they have left too much time since speculation about this event began for March.
We will have to wait for Microsoft to confirm the celebration of an event dedicated to Xbox, knowing that in March there are some initiatives that this year will resort to digital. The traditional GDC that used to be held in March this year will be held in July, although there are some initiatives scheduled for this month.