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A Nielsen study explains that habits such as creating content on networks while watching TV leave a key culture of communication through videos.
The action of amazon I would follow trends in networks such as amazon finds either amazon hack.
Within figures projected by kantar, BrandZ Y Bloombergthe firms listed which brands are the most valuable in retail.
The reels and other short videos primarily involve content creators in their development.
amazon I would be about to launch content type reels and its occurrence patents new rules in electronic commerce, where reinforcing sales with content seems to be an obligatory formula.
All this has been triggered by behaviors with a greater presence among consumers, because as we will see in later paragraphs, even consumers have become influencers when creating short review videos to products they buy on Amazonwhich fascinate by counting in a short period of time, the qualities that these products have.
Let’s start first, and before we get to why amazon will release type videos reels in its app, of behaviors towards content in digital media. A very interesting time to measure it is when audiences are watching television; however, in short commercials or before fragments that momentarily stop drawing the attention of the consumer, the consumer’s gaze is directed to social networks.
Nielson, For example, he drove a study to know what users do while watching the TV on their mobile devices. During the interviews, at least one 71 percent explains that they resort to searching for information related to the content they are watching on TV, a 41 percent send messages or emails of what they are seeing and a 28 percent uses social networks to create content related to the TV programs they watched.
Retail: from the shelf to the contents
The commitment to retail content is increasing and not only will Walmart offer streaming to subscribers to its premium service, they will also make content for networks for a key goal, which is to maintain its brand value, due to the experience it offers its customers. consumers.
A study with projections of kantar, BrandZ Y Bloomberg limits that amazon has a brand value of 683 billion dollarswhile Walmart is in fourth place, after Alibaba Y The Home Depot.
The challenge to innovate with content in retail grows more and more.
Reel-type videos on Amazon?
There is a boom of content creators who have specialized in making short videos with the review of products they bought on Amazon, highlighting their functionality, design and capacity as a product.
The occurrence of some creators that began a few years ago, now forms an original affiliate industry, which has led these network personalities to become a benchmark of what to buy, under trends such as “Amazon Finds”, “Amazon Hacks” or similar, checking the importance of a short video to buy a certain product on the platform.
Now this formula would be arriving at the apps electronic commerce amazonwith which, without a doubt, new opportunities are patented, such as those that have to do with the way in which the contents have escalated before the consumer.
According to reports from the specialized press, the apps of amazon will include these videos of its products and the action draws attention, because it demonstrates the importance of content playing an increasingly valuable role in the market, leading retail players to no longer only invest in activations to promote their inventory, now their role of producers increases.
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