At least 14 of the 32 states that make up the national territory are considered arid or semi-arid.
It is estimated that the per capita consumption of beer in Mexico is just over 60 liters per year, while for the north of the country it is recorded at approximately 105.
In recent weeks, the states located in the north of the country have presented an intense heat wave, which has been identified as a serious problem due to the fact that along with it there is a severe drought, mainly affecting the states of Coahuila, Chihuahua, Sonora, Durango, Baja California and Nuevo Leon; However, in the face of adversity, an elderly person went viral for his creative way to beat the heat, since he decided to get into a Tecate refrigerator and caused invaluable publicity for the brand on social networks.
According to what was stated, Mexico is a country highly vulnerable to drought This is due to the fact that at least 52 percent of the national territory is classified as an arid or semi-arid zone, with at least 14 states in this condition.so it is common for people to look for ways to beat the heat, either by going to tourist centers, such as spas and swimming pools, or by drinking large amounts of water and alcoholic beverages.
In that aspect, Mexico stands out because the sale of beer is one of its main industries, due to the economic impact it generates, so much so that it is recognized as the third Latin American country in beer consumption, with a per capita of 60 liters per year, a figure that agrees with that indicated by Heineken Mexicowho assures that in the case of Monterrey a consumption of about 75 liters is recorded, while for the case of the general northern region, this figure would amount to approximately 105.
One of the main virtues offered by the new digital normality is the virality of the content, an aspect that has directly benefited the brands, since it is within these that organic advertising is generated, conceived as “all those advertisements or content that are displayed through digital media, such as social networksblogs and digital platforms, for which there is no payment by the brand involved”.
Such is the case of what happened in Nuevo León, a state that is going through an intense drought, which led a man from the municipality of General Terán to find an ingenious way to avoid being overheated or thirsty. As if it were a cartoon scene, the man entered a Tecate refrigerator, which was at a temperature degree, to face the inclement weather while enjoying a “blue boat”.
They catch a man in a refrigerator due to high temperatures, in a General Terán business… I hope he doesn’t get sick 😰😰… pic.twitter.com/mJyr0GaQol
— Yadith Valdez (@yadithvaldez) July 23, 2022
The organic virality offered by social networks is one of the main aspects that companies and brands have to learn about trends and organically obtain invaluable feedback, since due to the growing number of currently active Internet users that generates a great pressure in terms of decision-making from firms and governments.
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