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Like the Waltons, Ricardo Salinas also owns a chain of stores and sports teams, with which he diversifies the management of his fortune.
The purchase of Los Broncos by Walmart is an operation that reveals how great fortunes are diversified in the world.
The Broncos purchase announcement comes at a key moment for the sports sponsorship industry.
Rob Waltoneldest son of the founder of Walmartacquired the Denver Broncoswith which he diversifies his fortune from retail to the sports market, a move that billionaires like Ricardo Salinas have made in Mexico, where he owns soccer teams.
Together with Rob, his daughter Carrie Walton and his son-in-law Greg Penner, the purchase agreement of the American football team reached, based on estimates from the specialized press, 4 thousand 650 million dollars.
This movement is an important background to how the great fortunes of the world are diversifying towards the sports marketwhere the teams have become important references.”
Walmart heir touch down
Samuel Robson Walton, who is better known in the retail world as Rob, is considered to be the owner of one of the largest fortunes in the world, of almost 59 billion dollars, based on projections by Bloomberg.
As owner of Walton Enterprises, he remains the largest shareholder in Walmart through this company.
“We are delighted to have been selected to go ahead with the purchase of the Denver broncos! Carrie, Greg and I are inspired by the opportunity to lead this great organization in a vibrant community full of opportunities and passionate fans.
Having lived and worked in Colorado, we have always admired the broncos. Our enthusiasm has only grown as we have gotten to know the team and staff better over the past few months,” Rob explained in a statement.
The purchase of Los Broncos occurred in the United States, the market where American football has been consolidated for decades.
Walmart adds Los Broncos to your cart
The purchase of The Broncos by Walmart It represents a drastic movement in the United States sports market, where there are records of previous historical purchases, which have become a watershed in said segment.
This has led to record unprecedented operations in the purchase of sports equipment. David Tepper paid $2.2 billion for the Carolina Panthers and Joe Tsai bought the Brooklyn Nets for $2.3 billion.which gives an idea of how valuable these teams and the stage where they play become, due to the value attributed to them by the fans of these brands.
It’s time to win again
Much is speculated with the purchase that Walmart will make of broncosespecially since this move is an important leap that the heirs of the famous supermarket chain make to a new segment for their fortune, at least for Rob’s, since his cousin Ann Walton Kroenke owns the Denver Nuggets, from the Colorado Avalanche and the Colorado Rapids.