The return of products purchased by e-commerce It is a reality, but how often is it carried out?
Technological evolution and the adoption of digitization as a new lifestyle and consumption has caused considerable growth in the world of online shopping and salesthat although it has existed for some time, the appearance of the pandemic caused exponential growth to be registered during the last couple of years, a reality that is here to stay.
To take into account how present e-commerce is in the daily life of the world, it would be worth considering that information from Statista, which shows in its study on the percentage of online buyers over the total population in Mexico that during 2017 these numbers “only” represented 29.7 percent; however, during 2021 these came to represent 44.2 percent, a figure that is expected to continue to increase over the years until reaching 2025 with 57.6 percent.
Technological adoption has provided consumers with a new form of consumption, where there is a wide range of payment methods, a wide catalog of products to find which one could satisfy their most specific needs, and the delivery of these products at ease. of your home, realities that have undoubtedly influenced the growth of online shopping.
Despite this, “not all that glitters is gold”, because in the face of a high demand for products, inconsistencies tend to appear constantly, either due to some problems in terms of logistics and transportation, due to the fact that the products do not coincide with the one requested by the consumer, or because even these do not meet the desired quality of the same, a fact that causes the rapid return of products purchased in e-commerce.
According to the Statista graph shown above on the return of products in e-commerce, 31 percent of the Mexican digital consumers surveyed have returned a product purchased on these digital platformswhere clothing and footwear are the main cause of this and we could probably ask why, the size of the items was not what was expected.
Despite this, the The presence of brands in marketplaces or independent e-commerce platforms has managed to be a good strategy to stand out in the business worldsince this represents the opportunity to boost the sales of your products and add new consumers who possibly had no idea of our presence, even those who are on the other side of the world.
In conclusion and taking into account that the pandemic caused a historic decline in the global economy, those who opted to integrate (or stay) in the world of online purchases and sales managed to see their sales results boosted, leaving a clear lesson to those businesses with a more “traditional” process, the future and present of commerce is online.
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