Social networks are essential to transmit and position your personal image, so it is important to create valuable content to capture and interact with your target audience and thus strengthen links. Here I share with you how to capture your personality in each publication you make, without making mistakes in the attempt.
Being active on social networks is essential to get closer to your followers. Creating a strong community and positioning yourself within the field in which you move by uploading content can boost your brand and credibility.
The creation of content must meet a clear objective and if it is done correctly, you will improve the experience of your users; because through it, you increase interactions with your audience, create loyalty towards your brand, increase your credibility and develop business opportunities.
Characteristics that your content must have.
Regardless of the social networks you use and the topic you talk about, your posts must have these three qualities:
Be unique
Capture the personality of your brand in your posts, as well as create content that appeals to your audience and is useful to those who see it.
Inform
Not only about your products and services, but everything related to the field of business and your projects. Showing current and relevant content will position you as an expert in your area.
be close
With this you reflect empathy and trust with your followers.
However, sometimes it is not easy to generate effective publications and we can fall into the following errors:
post for post
You may think that if you don’t post every day on all social media, people won’t see you. Take a moment to analyze what your audience needs and what content will help you meet those needs to produce valuable content.
Therefore, plan your posts with an objective in mind, this will help you develop the topics that you will talk about each week.
Use only text
People are visual beings, for that reason when you upload content where you only have text, it is very likely that your audience will not pay enough attention to it.
Instead, look for high-quality, eye-catching images, use short phrases, and short videos. In this way, you will increase the interest and participation of your followers.
Don’t invest in design
When you have a generic design without personality, you will go unnoticed. Look for colors and shapes that are representative of your brand, they will create a seal and identify you more easily.
Post content that has nothing to do with your brand
Everything you post on your social networks must have a relationship with the brand personality, your values and your products or services that you manage. In this way you will reinforce the messages you send, strengthening your image and personal branding.
insist on talking only about you
When you dedicate yourself to publishing exclusive content of the benefits of your brand or insisting on only selling your products or services, you do not generate a relationship with your audience and limit the interaction with them, since it will seem like a repetitive page.
Each brand is unique and different, therefore, the same strategies do not work for everyone. Build your profiles based on trial and error, so you will know what most attracts your audience’s attention and you will generate a stronger bond.
Remember that your social networks are an extension of you, project the image and personal branding you want through them.