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Change the social network the method by which it associates accounts with registered ads.
Connected experiences on Facebook and Instagram will be associated with a single person.
They do not yet inform how they will guide advertising, whether by accounts or by users on the network.
Advertising and Facebook have always been an indispensable marketing strategy; now, the social network is betting on another outreach model. The flow of the consumer that handles the application makes it a source of secure positioning for any company. However, for the most part, the ads that are posted there are subject to a number of accounts, not users … but that may change.
The most famous digital platform in the world announced that in the coming weeks it will have a significant change in the way it handles ads, as now it will depend on whether users are linked to its “Account Center”.
For example, the same person can have different accounts, a personal, a comparative or a social one. In these accounts the advertising arrives directly by platform (Instagram or Facebook); Now, the Account Center will register users no matter how many alternate accounts they have, if they are linked to the platform by the same user or email, the company will count it “collectively as a single person.” In case they are not linked, they will be counted separately.
This change could directly impact companies that pay insertion in the digital platform, since al. agreeing ads by platform or by a certain number of users, this arrived simultaneously on Instagram and Facebook. With the modification, on the other hand, it is not yet known if the ads will continue to be spread on all platforms by accounts or, when these are joined in the same user, it will be selected which advertising reaches a person on a single platform.
This change will be implemented in the coming weeks and more details are expected soon, as “it aligns with the trends of offering people more control over how their information is used for ads and is consistent with advertising, privacy and evolving regulatory environments, “said Vice President of Product Marketing and Ads, Graham Mudd, on the official blog.
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