- Index hide
The nenis became a very complete concept with which better work resources have been established.
There is more and more activism in the market from social networks focused on being able to undertake and the nenis have been the result of this exercise.
An element that makes the nenis a case of profound success is that more and more users join this concept of entrepreneurship, due to the facilities available to achieve it, however, this is not a guarantee of success, work is crucial in the formula.
The concept of nenis It has been established with tremendous success and although it emerged as a derogatory word, to refer to a peculiar way in which various women turned to social networks to undertake, it has established itself as the best example of the power that these women have. platforms and how users with a clear sales idea have triggered commercial activity, to the point of becoming an economic phenomenon that deserves our full attention.
Vanesa Robles, CMO From Bank Sabadell, makes very complete details of what is behind this trend and why it is the best examples of entrepreneurship today.
Merca2.0 – What are nenis and in the face of a growing trend in this trend, what immediate recommendations can be made so that they have the greatest control of their sales and investment in products?
Vanea Robles – The first thing we have to know is that these are women entrepreneurs, not girls. It is good not to infantilize the work they do. They mainly sell their products / services thanks to social networks or their own ecommerce, with a vision of Native Digital Brands or DNVB for its acronym in English.
With the confinement, we saw an important growth of this type of commerce derived from a reduction in jobs and sanitary restrictions, which was combined with the growth of online purchases, which is sustained to date.
The first and most important recommendation is to see yourself as businesswomen or entrepreneurs, that implies doing financial planning that allows them to know fixed and variable expenses, investment, income, among other things. There are many organizations and apps, including the bank itself, that can help you to have all these clear movements and even go ahead to have a good control of cash and financial reserve.
It is also important to make investments and have a good financial ally to help them in their day-to-day life and their accounts, payment management / payment gateways, shipping management and the famous last mile. Today there are many platforms where you can put your money to diversify your sources of income. Finally, the constant training and understanding of digital assets and digital marketing itself, which is key to adapt to the environment and achieve better results.
Merca2.0 – What entrepreneurship elements highlight the nenis?
VR – The first element is the search and encounter of an unresolved niche / need or simply to offer a differential, unique and relevant value proposition, understanding very well how digital channels work and great customer service.
Women entrepreneurs who are offering products on digital platforms are often characterized by putting great effort into packaging, delivery and the entire digital and offline experience with delivery. I also notice a growing use of digital services, not only for sale, but for both paid and organic promotion. Here the messaging and social media apps, and / or marketplaces are key with all the available tools.
In women entrepreneurs I also see great leadership and vision, they were placed in those spaces where large companies are not located, using their contact bases and the materials available.
Merca2.0 – What financial products can nenis use and how do they recommend using it?
The main recommendation is to have a savings account that allows them to do two things, on the one hand, to have control of their transactions to know income, expenses, investments, losses, among other issues. That same account can be used for investments, allocating 20 to 30% of the income, which is money that will not move for a period of time.
These investments are good to use for products where they can obtain returns on their savings and increase the value of their money, such as demand accounts, financial reserves or the classic “promissory notes”.
Another product is loans and credits. There is a lot of fear of using these instruments, since they are seen as a debt, rather than an investment, but the key is how they are used. Suppose they already have all the planning, if that money will serve to boost the business, it is recommended to do so. If it is an expense that will not result in profit, it should be missed.
Now read: