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Just over 44 percent of employers consider that the main aspect they would like to improve in their company is communication, marketing and advertising.
An essential aspect of marketing teams is to have a comprehensive approach and promote 360-type strategies
Companies must take into account new technologies and customer service as key issues in the new normal.
Derived from the current context, caused by the global health crisis caused by Covid 19 and the current war situation that affect different parts of the world, the need has been generated for brands to get closer to consumers, knowing their needs; however, growing speculation about widespread inflation and various recessions have alerted companies; thus, it is increasingly important to have the support of a great marketing team that allows to position ideas and generate stronger links with the audiences.
According to figures from the Radiography of Entrepreneurship in Mexico 2021, prepared by the Association of Mexican Entrepreneurs (ASEM), it is estimated that 44 percent of the entrepreneurs consulted mentioned that the main aspect that they would like to improve in their company is communication, marketing and publicity.
“It is time to get out of the comfort zone and strive to improve customer contact strategies, business relationships and brand positioning. Now, perhaps more than ever, teams must have a comprehensive approach and promote 360 strategies that are highly creative and that contribute to the growth of people, organization leaders, as well as families and communities”, explains Lillian Mezher, CEO of Red One Mexico, a marketing and advertising agency focused on creating experiences that mark consumer’s life.
7 strategies to have the best marketing team in the face of inflation
Having adequate equipment is essential to stay current within the current market and the taste of consumers, this due to the growing economic speculation caused by armed conflicts and the global health crisis, are aspects that have led to a life increasingly digital, causing aspects such as good customer service and good marketing strategies, are necessary to combat the growing global economic uncertainty, caused by inflation, therefore, These are seven strategies that you must know to have the best marketing team in the face of inflation.
“Regardless of the tools or the degree of technological development that a company has, if it does not have the optimal human resources and the best team, it will be difficult to achieve big goals,” explains Lillian Mezher, CEO of Red One® Mexico.
- Research: Within the current context, virality is an extremely important aspect, so much so that it has made it possible to have great sources of knowledge within reach of a click, so having a team focused on research is essential.
- Digital ecosystem: The use of websites, SEM, SEO, emailing, Social Media, Social Ads, e-mailing, automation, artificial intelligence, business intelligence, among others, should be considered within daily training aspects, with the intention of launching more and better marketing strategies.
- Mildness: It should be considered to work under an adequate and peaceful regime, with the intention of forming an efficient and harmonious team and therefore committed and functional.
- Responsibility: Within a marketing team, both internal and external collaborators converge, so it is necessary to work in harmony and responsibility, with an effective and organized delegation of tasks.
- Delivery: A complete team must have motivation and dedication, within the development of the strategies used, as well as novel narratives to offer unique experiences to consumers.
- Definition of objectives: A fundamental part of any strategy is the definition of objectives, since without a clear and well-founded structure, any project can be affected.
- Results: Once you have a clear strategy, based on established objectives, it is essential to have the results data analysis, to obtain clear feedback.
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