Argentina
Super
kavak
Our engine is passion
The commercial seeks to highlight the passion that the soccer team arouses in Argentines and the trust they place in the “Scaloneta” prior to the Qatar World Cup, held in 2022.
“An unstoppable machine that has the best engine in the world. That engine is you, it’s him, it’s her. It is the passion of each one of us that we follow everywhere”. This dialogue highlights the level of fans in Argentina. The metaphor is that the soccer team is the best car that Kavak has.
The Drive is the brand’s internal creative agency, which together with the Super and Oruga agencies, highlighted the values inspired by the soccer team and that they share with Kavak, AFA’s digital sponsor.
Argentina
BBDO
Gatorade
the color of greatness
With this ad campaign, Gatorade demonstrated how it is behind every workout, behind every bead of sweat, behind every game, behind every tournament, and behind every loss.
In this project, the beverage brand shared that through a discovery in the language of athletes, they verified that there was a simple way to show the presence of Gatorade, thus communicating a simple advertising message.
Without retouching or editing, the firm used 100% real photos that they found in image banks and with which they demonstrated that when Gatorade says that it is behind greatness, it really is. This campaign was published in May 2023 in print and outdoor media.