When a digital marketing strategy has involved advertising on web pages, it is important that they do not always consider Google ads, since, if we want results premiuma fine selection of spaces where the brand can appear is necessary.
At first, this option could be unattractive, however, studies show that investing in premium pages improve brand recall since the context does matter. For example: if we have a sportswear brand, it is not the same that we advertise it in a communication medium (even in the sports section) that nobody knows or very few people visit, as it is in a specialized sports magazine, with a significant flow of traffic.
What to consider?
The first thing, although it sounds obvious, is to determine if the target audience of your brand converges with the audience of the page you have selected. Many times the range of pages is so wide that it is not so profitable if you want to reach a very specific niche.
Now, once the decision has been made, it is important to do it correctly, that is, if you are already investing a considerable amount in media advertising, take into account doing it in the center of the screen since right there is where they have 25 percent. cent more attention than ads that go in the corner or below.
An important point to observe on the pages where we are going to put the ad is to make sure that these pages are not full of ads, that is, above, below, on both sides, etc., since, if so, the advertising you hire will leave to have the desired impact. Studies show that a home page (web page) should have a total of 20% of ads.
impact piece
- One piece to consider is creating high-impact advertising that can generate an immediate reaction… I’ll explain what I mean. An action would be, immediate online purchase, we could say that a really good offer so that a purchase hook can be generated and that this link to our website so that we can:
have a report of the return on investment with respect to that web page in which we decided to advertise. - A form to specify leads of sales
- Remarket for later follow-up
- Have an immediate purchase
At this same point, the art of advertising is important, the perception must be that we are not desperate to sell or position ourselves, since otherwise it tends to be seen as cheap or lacking in quality, considering that our consumer is exposed to a large quantity and visual impacts. Therefore, care in colors and text is important for maximum performance.
Whenever we make investments with specific pages, we ask for reports with the greatest amount of information to be able to have safe measurements since normally this type of advertising must be studied in relation to the number of visits, impact and if they have reports on the roi in cases of success would be fabulous.
I hope I have helped you a little more in your knowledge to achieve better results with your brand and goals.