Instagram used to be a simple platform for sharing images, however, over time it became one of the most popular social networks in the world, and an essential tool for many companies, businesses, entrepreneurs and content creators. And is that, due to the millions of people who use the app, it becomes a means to interact with potential customers.
In this context, the number of followers you have plays a leading role in being successful on the platform. That is why in this article we will give you some tips to get more followers on Instagram and boost your account. So you can’t miss it.
Create a content strategy designed for your Instagram
First thing’s first. To be successful on Instagram, you have to implement a strategy that allows you to get ahead within the platform. First of all, you must establish your goals and define the reason why you want to have more followers, according to the objectives you have set for yourself.
You should also be very clear to whom you want to direct your content. So take the time to define who your target audience will be and what you want to show them. Keep in mind that when you design your content around your audience, you are more likely to have the receptivity that you are expecting.
Optimize your Instagram profile
Before someone starts following you, they will most likely log into your account to view your profile, check your bio, your latest photos, and more. This is why you need to make sure that your profile is attractive enough for someone to click the Follow button. Try to keep your bio short and precise, rather than something boring that no one will stop to look at.
Also, make sure your profile photo is an excellent representation of the brand or product you want to showcase. If you have a business, you probably want a clear logo image as your profile picture, but if you are a content creator, you may prefer to have a clear and professional image of yourself. In any case, the most important thing is to give an excellent image of your account and what you intend to offer through it.
Post quality content that people want to see
You have to be sure that the content you are publishing is of quality. It is no secret to anyone that people want to see aesthetic things that attract attention, and not some blurred photo, for example. Whether you’re posting an image of a scene, a person (or yourself), or a product, make sure it’s in focus and well lit. Those two elements alone will make a big difference to your photos.
Also, think about the subtitles with which you will accompany your images, since a good photo can become a masterful photo if it is accompanied by a caption that highlights it. You can be motivating, witty, happy, cheerful, serious, the important thing is that the tone you choose adapts to your publication and the message you are trying to convey. If you don’t know what to write at the bottom of the photo, some emojis can save you, but always accompanied by some text. At this point, you may be interested in learning how to link to your Instagram posts.
Get the most out of Instagram Stories
Many times people can feel too tired or bored from looking at photos and reading captions; That’s where this wonderful Instagram tool comes in. If you are unfamiliar with Instagram Stories, it is essentially a shareable image or video that is separate from your Instagram feed. People use their Instagram Stories to reply to other posts they have seen, to ask questions of their followers, take polls, and more. Instagram Stories are only available to view for a 24 hour period, unless you save it to your profile.
We recommend using Instagram Stories on your profile to help you attract people and start following you. If someone hits your profile and there are Instagram Stories they can see right away, they will see your personality or what you are offering and are more likely to follow you. So to make your work even easier, we suggest you consult how to add several photos to your Instagram Stories.
Run contests and give gifts to your followers from time to time
Giveaways and contests are a great way to gain more followers on Instagram. While there are some people who may follow you, like your post, or comment just for the giveaway, with plans to unfollow you later, others won’t. Some may forget they are following you and others may fall in love with your content.
If you post a giveaway with entry requirements like, follow your account, like and tag a friend, you will get a ton of traffic along the way as people want to enter your contest and the only way to do that is to follow your terms. By tagging a friend, the friend might see the contest and also want to enter, and before you know it, you will have a certain number of users who will be viewing your content for the first time.
And if you want to become an expert on this social network, you may be interested in these 5 tricks to make a perfect post on Instagram.