- Currently, it is estimated that there are 5.16 billion people in the world who use the Internet on a daily basis.
- Although the Internet is the ideal medium for digital medical advertising, it is first necessary to follow the instructions to avoid sanctions.
- Cofepris is the highest authority on this topic and permanently carries out physical and virtual reviews.
The goal of any doctor who has his own health business is to attract new patients. To achieve this there are different ways of medical advertising digital although you must keep in mind that there are also regulations. This is a very important point because if you commit improper actions, even unconsciously, you can be subject to various fines.
In this case, more and more health professionals use digital media as a dissemination space. This is a valid and logical strategy due to the rise of platforms such as social networks. But just as in the physical world, there are laws and regulations that must be followed.
According to current estimates, There are 5.16 billion people who use the Internet on a daily basis. The figure is equivalent to 64.4% of the total world population. Furthermore, the trend continues to increase and it is expected that at some point all individuals will be able to access the digital world without restrictions.
A similar panorama occurs with social networks because there are more and more users registered in at least one. Among its advantages is the possibility of interacting with people from anywhere in the world in real time.
Advantages of digital medical advertising
With the above in mind, there are more and more doctors who use social networks or open a website to promote their services. This is a valid strategy to attract patients because a large investment of money is not necessary. At the same time, it is also necessary to follow all legal provisions.
3 mistakes with legal consequences that doctors make in the medical office
The most important thing is to distinguish that creating content for health-related advice is not the same as promoting your medical office. For the second case, it is mandatory to have the Advertising Notice from the Federal Commission for the Protection Against Health Risks (Cofepris).
In that sense, the Advertising Notice It is a procedure with which a natural person informs Cofepris about their health care service. It is mandatory for any health professional and ranges from doctors to dentists and nurses.
Based on the above, it is common for complaints to be filed against doctors because they use digital media as spaces for communication. medical advertising but they do not have the requested procedure. At first, only a virtual complaint is generated, but if the instruction is not followed, the punishment may increase in level.
Tips to avoid fines from Cofepris for your digital medical advertising
To prevent a situation of this type from happening to you, the lawyer Mirnawho is a specialist in Health Law, shared a guide with five basic tips that you should follow to avoid going through a bad time.
- Decide how and where you are going to promote yourself.
- Check that your ads comply with current advertising regulations.
- Integrate your advertising project.
- Submit your advertising procedure to Cofepris.
- Follow up on your process in case you receive a suspension order from Cofepris.
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In the end, remember that the internet is a perfect space for digital medical advertising. But before creating ads to promote your clinic or office, you must make sure you comply with current laws.
Also read:
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Medical advertising: Avoid these phrases when advertising your services
3 mistakes with legal consequences that doctors make in the medical office