- From November 18 to 21, El Buen Fin 2022 will take place.
- It is a recently created date that emerged to boost sales of all kinds of businesses.
- From offering discounts to accepting different forms of payment is essential to attract new patients.
Opening a medical office is not easy but it is not an impossible goal either. One of the main barriers is the financial part, but after investing enough you can manage to have your own workspace. While the next step, and one of the most laborious, is attract new patients and generate a long-term relationship.
In this vein, in recent years there have been difficult times. The impact of the pandemic was profound, affecting countless businesses. In the case of health, Millions of people turned away from doctors’ offices for fear of becoming infected.
Based on the above, one way to attract patients and grow your business is through dates such as The good end. It is a recently created date that emerged to boost sales of all kinds of businesses. During this 2022 it will take place from November 18 to 21.
The first thing you should keep in mind is that with the digital boom, it will be very difficult for those who do not have web or mobile channels, in addition to some physical space, to transcend.
For this reason, the important thing now is to know how you can take advantage of this “long weekend” for the benefit of your medical office. With this in mind, here are some ideas that you can implement.
Offers a Phygital Experience
As already mentioned above, the digital world is in full expansion and it is no longer the future but the present. However, it does not mean that you should forget about physical medical consultations either because it is a format that is also relevant.
With this context, the term “phygital” arises from the union of the English words “physical” and “digital”. This is because experiences have radically evolved, so offering a linear process, through a single channel, is obsolete.
On the contrary, making the experience frictionless no matter how the patient contacts your office is very important. The only way to survive in the competitive world of healthcare is to adapt to circumstances.
Accept all forms of payment
Patients no longer only handle cash but other forms of payment, so you must give them facilities. With this in mind, it is necessary for your office to have a terminal for debit and credit cards. Although that is not all because now it is necessary to add bank transfers or other digital options such as PayPal that are increasingly used by the general population.
Guarantees digital security to patients
Linked to the previous point, the best way to encourage medical consultations online is through the maximum security measures. Therefore, the same measures that prevail in your physical service must be replicated in the virtual modality. If there is a failure, it is quite likely that patients will never want to come to you again.
Although it is a tip for this season, you should actually apply it all year round. Both you and your medical office must have a presence on social networks but you must also be constant in your publications.
Now, regarding El Buen Fin, did you know that you can only use the logo if you affiliate with the site? Do not risk getting into trouble and register on the official page.
Offer offers and incentives
70% of Mexicans take advantage of these dates because they have discounts. The advantage of small businesses that have their own Good End is that they can implement them beforehand and in the way that best suits them: loyalty cards, discounts on future inquiries or frequency prizes are some ideas.
Also read:
Good End Offers: Children’s games to learn to be a doctor for less than $1,000
IMSS sanitary measures to avoid infections during the Good End
Financial tips to take care of your money when starting a business