- Currently, 58% of the world population already uses digital media as a form of communication.
- Some options such as YouTube, Instagram, TikTok, Twitter and Facebook are among the most popular globally.
- From passion to perseverance are the bases to achieve a successful presence on social networks.
Attracting patients is one of the main concerns of doctors. To have a greater chance of achieving it, there are different strategies that you can apply. Among the main ones is having a successful presence on social media. To reach millions of people you must focus on the medium that today is the most used in the world.
Just to keep in mind, Hootsuite and We Are Social published a report on digital consumption in 2022. What was obtained is that 58% of the world population already uses social networks. In some cases they do it for entertainment purposes but it is also a tool to contract services and interact.
To date there is a wide variety and you can choose one or several with which you feel most comfortable. If you have ease with words, it can be an audiovisual such as Youtube, Instagram or TikTok. Although if your forte is the written word then you can try with Twitter or Facebook.
With this in mind, Lourdes BaezaMarketing Director for Logitech Mexico, shares five tips to design a strategy that allows you to have a successful presence in social networks and grow your practice.
find your passion
“Nothing great in the world has been done without passion”, this phrase by Georg Wilhelm Friedrich Hegel does not lose its validity. And it reminds us how important it is to enjoy the process of cultivating a successful personal brand. This is possible thanks to the way you tell your stories, so don’t hesitate to print your personality on each of your digital platforms until you find a style.
The new generations are more demanding in terms of content selection; Show yourself to the world as you are, and remember that relationships with others are tinged with emotions. Generate a stimulus in your audiences because it is the first step to achieve a successful presence on social media.
Increase your digital presence
In addition to the power of a well-structured narrative, if you want to boost your personal brand you need to be more present on social networks. However, you have to be strategic to identify the platforms that will best position your project and penetrate different audiences.
It is proven that new audiences identify better with the personalities of the digital ecosystem. According to a Google study, 70% of YouTube subscribers would take advice on what to buy from content creators instead of a movie or TV celebrity. Distribute your content in Facebook, Instagram, Youtube and TikTok It is the showcase you need to take off.
The power of the podcast
Why the podcasting boom will strengthen your personal brand? It is a great channel to connect with the public: the audio transmission is not tied to a radio station and it is a space that gives you the possibility of reproducing your story on an endless number of devices and digital platforms.
That is why it is essential to take advantage of the quietest place in your house. Also equip yourself with the key solutions to build a great acoustic space. Audio is the most important factor, so having an exceptional microphone is essential.
Make a successful stream
We all agree with the great rise of live broadcasts. Of course, content creators have found many benefits in engaging with their audiences through channels like Youtube and Twitch, among others. The secret of a live is in the technology that accompanies it.
Constancy
In that niche where you want to position yourself, you have to focus to be an expert. In other words, a referent in a certain topic. It is a continuous effort that not everyone manages to achieve. That is why it is essential that your personal brand strategy has a good execution on a day-to-day basis because that way you will get a successful presence on social media.
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