When someone sees you, how long do you think it takes to make a good or bad first impression of you? In just two seconds, the brain of the person looking at you evaluates your appearance, communication and behavior, exercises a value judgment on your person and your skills.
It should be noted that what the other person thinks of you may or may not be true, but their unconscious will interpret it as true according to their experiences, values and perceptions. These are characteristics apprehended throughout its development.
According to Dr. Michael Sunnafrank and Artemio Ramírez of the University of Michigan, the brain is designed to make quick decisions with little information. As a result of a first impression, whoever looks at you will decide the effort they will invest in advancing the relationship with you in a professional or personal way.
That is why generating a positive image in the first contact will be decisive to start a successful working relationship with your future clients, and that they think the best of you. To achieve this, take care of these 5 areas to give a good impression of your brand:
Website: One of the main places where people find information about you and your services is on your website. Make sure it loads quickly, with a simple layout and necessary information, as well as attention-grabbing text for people to keep exploring.
Social networks: if they see you for the first time on social networks, use a professional profile photo, use a short and forceful description about your products or services and generate valuable content with the graphic image that represents you as a brand.
Email: When you are sending an email to a prospect or customer for the first time, what you write as the subject is extremely important. Look for a short, attractive title that arouses curiosity to open it.
Meetings: Whether virtual or face-to-face, take some time to prepare. Have the necessary elements with you, be punctual and dress for the occasion. When you start, make a friendly greeting and smile: your verbal and non-verbal language should show confidence.
First contract: each client who purchases a product or service from you must have a pleasant brand experience (and even more so if it is the first time). Solve their doubts, facilitate the acquisition and, as far as possible, personalize the experience.
Remember that attention to detail will make you stand out from your competition so that, in this way, you have a positive impact on the construction of your personal branding. Therefore, take care of these 5 areas to give a good impression of your brand and become unforgettable.