Advertising campaigns serve many things, one of them is to promote or encourage tourism, an idea that works to catch the attention of travelers.
It has not, however, been a good year for tourism or for those who are used to traveling every certain amount of time.
The pandemic, of course, is the main responsible for the closure of borders, the stoppage at airports and for not being able to create this intercultural connection that usually occurs when one knows other countries, other regions, other ways of being.
In this sense, for the countries, during this period of health emergency, they were severely affected, since tourism is one of the strategies that usually generate the most income and now, in the midst of a pandemic, the reactivation of the sector still looks complicated.
The current situation with Covid-19 continues to generate uncertainty in society at a global level, not only in terms of infections and deaths, which do not show a real and / or concrete decrease, but also in the future, when we finally enter into what may well be called the post-pandemic era.
Some experts predict that, within a year, we will be returning to normality, with the presence of Covid-19 being something not as alarming as we have seen it in these months.
Within this framework, vaccination will be key, since, even, everything indicates that, year after year, it will be mandatory to be vaccinated against the disease so that, over time, the virus loses its presence and, above all, its strength. .
That is where, finally, we could see a light at the end of this tunnel that still looks far away. Based on this, tourism may also be reactivated in such a way that soon the restrictions due to Covid-19 will be the minimum and thanks to this tourists could return to their normality in the same period.
Tourism is so important that, for 42 years, the United Nations World Tourism Organization (UNWTO) designated September 27 as Tourism Day and in these times it is important to remember how it has served to create ties fraternal between countries.
However, nowadays, thanks to the boom in technology, it is much easier to know data about the country or destination that brings us the most. Just visit Google to access all the available information.
Within all this, advertising and marketing have also served to continue encouraging the tourism sector, presenting large and creative campaigns in order to capture people’s attention and invite them to visit any country in the world.
In addition, in these times, it is necessary to resort to technology and the use of advertising spots to promote responsible tourism, where people continue to take care of themselves and, in turn, protect the health of others.
Undoubtedly, once the restrictions due to the Covid-19 decrease in such a way that they are the minimum, the tourism sector will resume its rhythm and could even experience a significant boom after several months of not being able to travel with the same flow as before.
That is why today we share 5 advertising campaigns to encourage tourism:
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