The Metaverse, a 3D virtual universe that recreates reality by providing immersive and interactive experiences, is one of the biggest technological trends of the year and generates many expectations in retail. In practice, allows the purchase process to bring together the best of the real and the virtual, from different resources and strategies. Everything is oriented towards a hybrid, physical-digital and consumer-focused journey, aspects already present in the omnichannel strategy, which integrates different sales and service channels to enhance the consumer experience.
“As with omnichannel, the metaverse is geared toward a seamless and satisfying shopping experience. Its solutions connect the physical and the digital with a single objective, which is to attract users through an immersive journey that is different from traditional models. Much of what the metaverse will provide is aligned with the omnichannel strategy. Therefore, there is no doubt: those who are not yet omnichannel should bet on this business model, which will bring disruptive opportunities in the future of the metaverse.”, says Andrei Dias, Head of Sales at Nexaas, a retail tech specialist in innovation for retail sales.
To better understand how the metaverse and cryptocurrency shopping journey will explore omnichannel strategies and how entrepreneurs can apply this to their businesses, the expert highlights Top 5 facts that prove the metaverse shopping journey will be omnichannel.
1. Purchase focused on the consumer experience
In Metaverse, consumers will have the opportunity to visit an online store, try products through avatars and even walk the shelves and interact with other consumers, all without the need to physically move.
“This entire process was designed to provide a purchase totally focused on the consumer, according to their needs and conveniences. This already happens in the omnichannel strategy, in which the customer chooses which channels to use at each stage of the journey, according to their preferences.Dias says.
2. Integration of means of payment
Almost half of Brazilian consumers are willing to shop online on immersive platforms, according to the Brazilian Consumer and Retail Society (SBVC). Flexibility in payment methods will be a necessity in Metaverse, already observed in the omnichannel strategy.
For the executive, payment methods aimed at detecting fraud, digital wallets, cryptocurrencies, in addition to the use of QR Code and Pix, will be consolidated as solutions and trends in this universe.
3. Use of QR Codes
One of the bets of the metaverse is the use of QR Codes, a resource also explored in omnichannel sales. There are establishments, for example, that release physical totems with QR Codes on the screen, while others make them available digitally. “The use of QR Codes in the metaverse will be strategic and can be both a means of payment and a way for the user to connect to other spaces in this universe, in addition to other possible applications.”, comments the specialist.
4. Convergence of shopping channels
will explore the convergence of physical and digital channels in the virtual universe of the metaverse. “Consumers will be able to make a purchase in the metaverse and receive it at home or pick it up at the store, among other experiences also aligned with the omnichannel strategy. In addition, the metaverse will use data integration and centralization to ensure the best possible shopping experience, another omnichannel technique.”, analyzes Dias.
5. Personalized service
Finally, one of the premises of omnichannel is guarantee the consumer a personalized service that exceeds their needs. This will be no different in the metaverse.
“There is no doubt that the shopping process in the metaverse will be done intelligently, meeting the needs of the consumer. Another feature will be the possibility for the metaverse to communicate with the customer through various channels, such as social networks or official service channels. Therefore, betting now on omnichannel is to anticipate business opportunities and be prepared for a not too distant future, in which the metaverse is a consolidated reality for everyone”, concludes the executive.
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