This short selection of five books It is a reference that is not wasted, on the contrary, they provide you with the keys that will help you understand the guidelines to follow in the market of public relations.
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The Effective PR Planner – Content Marketing Planner & Calendar with Practical PR Tips: Monthly Organizer for…Blog & Social Media Content
Sandra Coffey transfers her experience as an editor and social media professional to a work in which she guides public relations professionals in an industry that today has become a unique benchmark in the market.
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Public relations 2.0. (new revised and enlarged edition). How to manage corporate communication in the digital environment (Manuals)
Cristina Aced is responsible for a work, in which she has a very clear objective to perform: improve results in branded content, transmedia narratives, employee advocacy and the best recommendations in the relationship with consumers.
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Everything that public relations can do for you… and you didn’t know (Out of collection)
Úrsula Vega prepared a work that gives you the best sales arguments, so you can get your next account in public relations. This bet has been defined thanks to the recommendation of very clear public relations strategies on how to make use of public relations in your daily activity.
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The Power of Relationships: What Sets Highly Effective People Apart
John C. Maxwell is one of the most recognized authors in the field of public relations, so in this complete work he addresses the five keys to achieving leadership and personal success. His work is complemented by key parts such as the principles to establish relationships and the practices in it.
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The best public speaking techniques
Carlos Brassel unintentionally achieved a work where he deals with the best communication techniques in public. These can be applied in RP since each of the cases explained by Brassel become resources to motivate interaction in RP.
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