From stories of women who started businesses in adverse situations to the principles of design and stories, to help communicate your brand, a good branding possible if you follow the advice of the five books which we recommend below.
Before branding, identity
Giving identity to your brand is the commitment that Aline Wheeler assumes in “Designing Brand Identity: An Essential Guide for the Whole Branding Team”where it addresses the fundamentals of a brand with case studies and basic principles to study it, such as exclusive statements from experts and managers, as well as design gurus, in order to solve all your pending issues in the identity that your brand must comply with.
Price: 990.15 pesos.
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Examples of successful brands
Michael Johnson compiled more than a thousand illustrations in “Branding: In Five and a Half Steps”, to show you the most successful corporate identities, as well as the generic elements you have on hand to create your own brand.
Price: 1,001.43 pesos
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First, tell a story
Building a Storybrand: Clarify Your Message So Customers Will Listen is a text of Donald Miller very clear, where the author helps us to build the correct strategy so that they respond to the history of your brand, based on universal points, to which consumers react; the reasons that lead the consumer to make a purchase and simplify a message.
Price: 477.41 pesos.
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unexpected marks
branding queens is a revealing work where Kim D Rozdeba presents us the history of 20 brands that women undertook in unexpected situations.
Price: 523.54 pesos
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