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Raúl Cifuentes Dominguez has extensive experience working in advertising and digital marketing, but his specialization in social networks led him to write a work with which he has proposed to help its readers, to improve the presence of his business in networks, increase their visibility and increase the reach of the products and services they offer to achieve more sales.
The importance of the work stems from the concise of its agenda such as identifying who is the “buyer person”, establishing where and where you want to go. Another of the topics addressed leads to choosing the right network, to have greater planning and organization, as well as better measurement, analysis and optimization of social networks used for commercial purposes.
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Eva González, the author of this jewel of practical and easy-to-understand books, is forceful in motivating readers to read her book, as she promises to strategically help her readers online sales; She claims to give them reasons to continue selling or to undertake the journey in it within social networks in a “natural” way.
To help you achieve your goal as a seller, the author explains Facebook’s techniques to increase brand visibility, help you with your SEO, help you facilitate your current sales strategy, gain consumer trust, and achieve the desire that they buy you
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To sell, you first have to grow and Pablo Avitia is in this area the best approach you will have with the increase in results that your social networks should give you, both in followers, brand exposure, leads, sales, consumer loyalty, among other objectives. key in the existence of social media accounts for your brand.
One of the main parts of this work is that the author helps you understand why it is important that you count or develop yourself as a social media manager, because to the extent that you reach this profile and understand that it is not the same as a Community manager, in that proportion it will be easier for you to enter the world of social media.