5 books on licensing that will help you sell without problems

5 books on licensing that will help you sell without problems

The licensing it has become increasingly valuable and in this segment a key resource is patented, which is to understand what weighs in marketing and how interesting a story turned into a product is. Due to this there is a point to take into account and it is the guide that you find in books specialists that help you achieve it, as we noted in the brief selection of them that we recommend.

The best licensing resources, explained

Price: $713.60

Greg Batterby Y Danny Simon they explain us in The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Propertyhow the business of licenses operates from the point of view of who buys them and who offers them.

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The work condenses advertising and marketing practices; the legal resources that are patented in licenses and the ethical points that must be taken into account.

Turn stories into products

5 books on licensing that will help you sell without problems

Price: $149.99

The emotional link between the consumer and a product is essential to achieve interest in buying it and from this perspective, maca rotter explains in The Ten Commandments of Licensing: Second Edition tremendously clear resources, on how to approach the market and understand its value with brands, based on narratives turned into products.

Licensing cases

5 books on licensing that will help you sell without problems

Price: $412.02

Greg Batterby captivates us again with a book where he shows us a series of stories related to licenses, which have occurred in the last 40 years, evoking all kinds of brands and activations without waste, so Licensing Tales: Captivating Stories from Industry Legends It is a work without waste.

The power of licenses

5 books on licensing that will help you sell without problems

Price: $719.82

Michael Stone is the author of The Power of Licensing: Harnessing Brand Equitya work without limits where he teaches us the ability of stories converted into images to move inventories, but with a very special characteristic and that is that he proposes innovative ways to achieve it.

Undertake with licenses

5 books on licensing that will help you sell without problems

Price: $562.29

Stephen Key is the author of One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Worka work that has a very clear objective and that is that it can be undertaken with licenses, so it warns you of a series of paths through which you can reach this fruitful segment of the stories turned into products.

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