One of the main approaches put forward in the books recommended, is the potential of the contents to generate sales and exploit the potential in communication.
There is a definite potential in the capacity that content has in marketing, defining the weight of campaigns before the consumer and more importantly, the value they give to narratives as a means of highly creative contact between brands and consumers, especially within social networks.
Inbound content with results
In Inbound Content: A Step-By-Step Guide to Doing Content Marketing the Inbound Way by Justin Champion, the author ensures that you can attract the right consumer through a step-by-step process that converts the audience into leads.
Price: $568.11
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content to sell
Marcus Sheridan explains in They Ask, You Answer – Revised: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumerthe best resources to reach the consumer through content, as well as fundamental case studies in the development of a digital resource.
Price: $495.20
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Content in all its forms
Rebecca Lieb prepared in Content – The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategya complete work that explains the capacity of content and its influence.
Price: $539.17
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content experiences
F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships is a key work by Randy Frish, where the author explains how to help an organization improve results based on the context and the revenue objective that it seeks to achieve.
Price: $482.83
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