there are at least five books that give an important reference, of the brands most powerful in the world and warns us of a very important role played not only by these names that are so popular in the market, but also by the talent management that they have consolidated not only within their companies, but as a benchmark at an international level.
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Apple is the most valuable technology company not only in the world of brands, but also within the technology market, where it strategically innovates with products that are not wasted, on the contrary, they reveal critical strategies that have reshaped the industry, with leading personalities like Steve Jobs, who continues to be one of the greatest references in the industry, despite having passed away.
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Brad Stone took on a unique mission at Amazon Unleashed, where he poses a significant opportunity to innovate the way e-commerce has been done.
Stone has built an important work, especially because it documents the evolution of the online market, with a single protagonist like Amazon has been, consolidating not only one of the most powerful fortunes in the world in the hands of Bezzos and a brand that today is has become a unique benchmark in the market.
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Steven Levy took on the task of collecting a voluminous number of interviews, with which he shaped a story of what Facebook is as a company and in this unmissable work we can understand how the famous social network has established itself with great success in the market.
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Eric Schmidt and Jonathan Rosenberg are two key authors for understanding how companies at the level of Google have established themselves in the market. The exercise of these authors allows us to study this company at all levels of operation that it has, from the brand culture, which starts from believing in its own slogans, the hiring of talent and decision making, as well as communication internal that allows to give guidance, innovation and the commitment to believe in unimaginable results.
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If there is a technological brand that we have to talk about within the technological market, it is IBM, which without hesitation became the foundation of what we know today as the computing industry. James W. Cortada does the best exercise explaining the value of this and the lessons he gave us to have the advances in hardware that are patent in the market today.