We have practically everything solved with our computer on the desk, in that sense little has changed. But as we can move and take other options like workation or a road trip, we must use our mobile phones. And while there are tasks that are exclusive or more appropriate through computers, mobile applications give us the opportunity to not only communicate and keep up with our team, but even manage content, assist customers and do everything. work that requires immediate attention.
Here are five apps that will make it easier for you to keep your business going, especially in the case of public relations, while you are on the road.
The first recommendation is SLACK. It is a messaging application for companies that connects people with the information they need. It is like sending text messages, but for business, and even further, because it allows you to create unified groups by topic, client or business area, exchange documents and even works as a telephone. Also, avoid using email, because it keeps conversations organized and separate from everything else.
The second is ASANA, a project management software that allows you to manage the flow of projects (tasks and projects), offering the details of the beginning and completion of each of these. It empowers teamwork, allowing communication, organization and planning to carry out the programs and its mobile application works very well.
Sure you have heard of GOOGLE SUITE, but it is something that must be considered under the topic that concerns us today. It is very convenient because of the way in which all Google applications are integrated and allow you to manage a business, even from the road. Commonly called G Suite, it is a suite of collaborative productivity applications that includes email, shared calendars, online document storage and editing, video calls and other functions.
AIRTABLE is a good choice for integrating assets and plans for clients across the board, as it supports storing files within cells for access to posts, photos, and other documents, all in one place. It is very useful, for example, when you are creating content to send to a media outlet.
Finally, and by far, GOOGLE ALERTS, the most effective and accessible tool to keep abreast of customer news, reputation management and defense, and to stay up-to-date on topics of interest. It’s free to use and offers real-time reports that help you stay on top of your clients’ PR needs. A “must”, an account executive would say.
These are just five tools that we consider of great value to stay active in any business and particularly in public relations. Apps were created for precisely that purpose: to make our lives easier and more organized. There is a multiplicity of them and you will surely find other options, almost for any practice, need and of course to your liking. These were selected designed for busy people who travel or are away from their workplace, be it home or office, under the criteria of their friendliness, functionality and, of course, value.