- There are only a few days left until this edition of the Olympic Games is finished, the most atypical, without an audience and with large advertising campaigns
- In Merca 2.0 We present you 5 advertising campaigns about the Tokyo Olympic Games that undoubtedly showed the essential message of the Olympics
- From the beginning, the Tokyo 2020 Olympic Games seemed to be destined for a new cancellation due to the increase in cases by Covid
We are a few days away from the end of the Tokyo Olympic Games, originally scheduled for 2020; next August 8 is the appointment for the closing of the sports fair.
The 2021 Olympic Games have left many mixed emotions and feelings even before they started. This due to various factors.
In principle, it is the most atypical Olympics in history, held in the context of a global health emergency and the advance of new cases of Covid-19 in the host country (to date there are already more than 250 positive cases derived from the Olympic Games).
On the other hand, we are talking about a competition that, inevitably, was affected, once again, by the presence of the coronavirus and its most recent variant -the Delta variant-, which is why some official sponsoring companies took some distance from the JJ OO due to the low popularity of the event.
However, with many things against it, the Olympic joust was held in an atmosphere, yes, of uncertainty, but also of effusiveness on the side of the athletes, who, it should be noted, gave us great stories that will remain in our memory. of the Olympics.
Although it is true that publicity was diminished during these Olympic Games, the reality is that, also, it achieved its mission, because, in the end, the most important sporting event in history did not stop and, in that sense, it means a profit for those brands that, with their own campaigns, entrusted the realization of the games.
Nothing stopped at the moment of carrying the message of dedication and effort that, edition after edition, host the Olympic Games, a message that was reinforced through various campaigns and announcements from the official sponsors of the competition; brands like Samsung, ASICS, Omega, Bridgestone and Atos, among many others.
With no public at any of the Olympic competitions, which represented a loss of $ 400 million in ticket sales alone, advertising and marketing took on even more value.
That is why here in Merca 2.0, we present you 5 advertising campaigns about the Tokyo Olympic Games, important campaigns that undoubtedly showed the essential message of the Olympics in a context in which everything seemed lost.
Bridgestone is one of the leading innovation companies with an important sports heritage. With its inspirational “Chase Your Dream” campaign, the brand offers its leading products, services and expertise in supporting the world’s greatest athletes at the Olympic Games.
The watch manufacturer company, Omega, is one of the most recognized worldwide, being a pioneer in the sector. Furthermore, it has been the official chronometer of the Olympic Games since 1932.
Of course, for Tokyo 2020 they could not miss and, with this edition, they already add their 29th participation as official sponsors of the most important sports event in history.
His first appearance as a sponsor of the Olympic Games occurred in 1988, during the Seoul Olympics. Today, it is one of the main sponsors of the competition.
Over the years, Samsung’s campaigns have been among the most recognized and, of course, they should not be missing in the Tokyo2020 edition, only now they do it as a Worldwide Sponsoring Partner, in the category of wireless communication and computer equipment. .
It is one of the official sponsors of the sports fair, in the category of “sporting goods”. Its presence in the world of sports has made it one of the most recognized and innovative companies in the sector.
Atos has been around the Olympic Games history since 1989 and will continue to innovate during the 2022 Beijing Winter Olympics and the 2024 Paris Olympics.
Despite the sponsorship drop at these Olympics that stemmed from the pandemic, Atos has stood firm with the powerful message of “we are team”.
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